| Social
Planet is not a geographic planet. Its social world on
earth
Let
us be clear that Great People helping communities, countries,
climate existed centuries before you was born.
We are clear that these Greats are not like business greats
who earn money. Or are not great people in sports who
get money in millions from their clubs or through advertising
or not like famous film heroines or heroes, artists, singers
... who get good money for their work.
Let us be clear that these social greats if had entered
business or sports or films, could be super rich.
But their heart and brain was designed in such a way that
helping others gave them billions of rupees or dollars
or pounds worth satisfaction. And their purpose was not
go get patent or award or visibility. It was like clean
air which benefits humans, animals, trees, forests ....
without any money. Of course, humans are polluting it
with their action.
Sanjay Kumud Moreshwar Bapat entered in social sector
in 1999 with Thane and India as his parent portals because
he lived in these places since his birth. If it was any
place in Kiribati or Fiji or Chad, he could have started
from there.
He did engineering and MBA in marketing, worked in advertising,
PR, social PR and realised two things.
Identity and Branding.
In advertising he realised that people ranks Products
based in their Brand value.
In Identity, he had an opportunity to work with Wally
Olins and Bobby Sista who recommended Identity for Tata
Group.
He knew that whether you think of a country, a corporate,
an NGO, a media, a celebrity, each one has unique identity.
Yes, no two finger prints are alike. Infact police, forensic
experts, and prison officials have been so confident that
they could identify individuals using this technique.
But
behaviour of many people to outside world may be same.
What you are is your identity and what people think of
you is built on image.
So Identity is critical for all. Yes, the job of ambassadors
or Presidents or PMs or Ministers or Celebrities can be
same but each one them has Unique Identity.
Having
seen business, politics (yes, founder has friends in politics),
celebs, corporate and NGO people, founder realised that
while NGO founders are great, world doesnt think or value
them.
Founder believed that NGOs must be social enterprises
where the founders and employees earn good money (similar
to the pay packages of corporates) and they can decide
whether to keep the money or donate the money they earn.
Infact many friends of founder say after doing engineering
and MBA why you are wasting time on social sector, you
have hardly earned money of your batchmates. In school
days, when teacher is absent, it was off period. Very
few off periods in the year. Play sports or relax during
that time. People think social work is like off period.
Do it not more that half day in a year. People think Social
work is not a business. True. But its social business.
Infact founder thinks every company must be a social enterprise.
Earn money by doing positive things not by corruption
or wrong practices. When doing business, take care of
climate (even in packaging or transportation of incoming
& outgoing material or product be climate positive.
Yes, physically going to office is right but wherever
possible, do online video meetings - which not only saves
travelling time but saves petrol / diesel ./ eng / battery,
helps you get time to sit with family or friends (actually,
it is good non financial investment). And in just one
day, you can have half an hour meetings in 10 different
countries.
And
they may by promoting Dr Madhav Chavan who is great leader
because he started Pratham, one of India's largest NGO
(by spread), what will you get. And by promoting hundreds
of greats like him or Wangari Maathai to NGOs, Corporates,
Funding Agencies, Philanthropists, Celebrities, Media,
Award giving organisations, they will get funding or awards.
What will you get ? You cant live with just satisfaction.
Founder's answer is clear. He doesnt live to win awards
or to get prizes or get money.
After MBA, he worked in advertising because he wanted
to brand others, not himself.
He is a driver on digital social bridge which connects
NGOs with Donors and vice versa.
NGOs help Governments & UN who address social challenges
everyday.
So his social bridge is a toll free bridge.
Still
not clear, read following example.
Founder was watching Australian Open 2022, when
Rafael Nadal was down on the first set, founder went to
CSRidentity.com to see if he does something for people
and saw that his foundation was shared on CSRidentity.com
long time back. Then he was down on 2nd set and founder
thought it was over but still saw part of third set and
founder had to do out for engagement ceremony and after
the engagement, he got whatsapp news that Nadal has won
the Australian Open 2022.
That's WILL power. That's attitude towards play. He plays
not to beat others but be better than opponents. Fair/
And knows he can loose but his purpose is great (win and
not beat others)
But he knows he has to beat others to win.
So one may think its confusing but it is not.
The difference between Result and purpose is not theoretical
but practical. That's key.
Like founder thinks in court matters, truth must win.
But unfortunately, truth wins or even looses only because
born individuals and their lawyers try to or defeat truth.
So sometimes, they defeat truth but we have experienced
truth wins, but at a cost. But TRUTH has to win. The result
may be called as legal win but in reality or broader sense,
Truth wins.
And even if the person who wins is murdered or some one
tries to murder him under accident, its ok.
Truth should not be hidden or murdered or hidden from
the world.
And
founder is not worried that all his thoughts (many may
be first time in the world) will go away with him when
he will leave the world but he thinks someone will come
out with similar or even better thought and processes.
"Nadal"
or big celebrities are big brands. But everthing exists
for few years, so one can say temporary (10 or 25 years).
But millions of individuals are doing great
work but get unnoticed. They are not Brands.
Sanjay Kumud Moreshwar Bapat has seen social sector right
from his college days but when he started his first social
enterprise on Thane and India, wayback in 1999, he has
seen many NGO founders almost give life for the betterment
or even survival of communities. And yes, communities
are not blood relatives but NGO Founders think, they are
part of her or his family. That greatness is not rewarded.
Only few gets award, many deserve awards. Not a trophy
or certificate but funds which will help them serve the
community. Or add more locations in their social programs.
But
more thinking made it clear.
When one wins Olympics, her or his national anthem is
played. When a person becomes Nobel Laureate, her or his
country gets highlight. Philanthropists live in a country
or island. And
Great people who help the country's brand image.
So wherever possible, we will mention the country of great
people.
But
again, we know that many countries are great but their
greatness is hidden.
World knows great people from branded countries and miss
great people from non branded countries.
So CSRidentity.com will share great people from over 100
countries by 28.8.2027 and may share social greats from
150 countries by 28.8.2028 because when we share greats,
we indirectly hightlight brand value of every country.
And brand value is not just financial value of brand but
it must earn Mind Share (Not Market Share)
Some
country's maintain privacy of information and we respect
them.
So
we plan to share 2000 people brands in 3 ways.
First is social issue because we think they are global
leaders, not specific to any country.
Second is country of citizenship because that country
gave challenges & opportunities to that social great.
Third is name of the social great because people must
know these great names (yes, rich dont say just car but
say brand name of the car or its company and same with
mobile phone). So we want to brand "social greats"
and to people who are against this, we say we still say
Newton's laws of motion and gravitation and not laws of
motion or Pythagorean theorem.
Albert Einstein is famous for theory of relativity.
So we want Madhav Chavan in Education social greats, India
index and page starting with M which is Madhav..
So we share Wangari Maathai in Women social greats, Kenya
index and page starting with W which is Wangari.
So we share
Norman Borlaug in Agriculture social greats, USA index
page and page starting with N which is Norman
s
of these social greats (with link to issue).
Again,
and
we will have 26 pages for 26 alphabets (starting alphabet
of person) and these 26 pages will have 26 banners and
all the money will be in memory of Bhau. But instead of
his name, the ad will be a donation to Developed Nation
Network Trust, our NGO which works in the social sector
as integrator and info mine.
Developed Nation Network Trust has 80 G as well as FCRA,
so donation can be from any country in the world.
Process
will start from 15th November 2024 |
|
Celebrities
who help social, health, climate issues.
Sports celebrities
Business Celebrities
Ashoka fellows
TED X speakers
We may add more categories but will not cover political
leaders, naxalites, terrorists, criminal or inhuman attitude,
porno content providers, activists and even greats who
just help NGOs raise money because like founder, they
are promoting others.
Some
Nobel Laureates are political leaders, some Magsay winners
are political leaders. We will share them because though
we dont cover political leaders or activists, they are
selected by organisations like Nobel, Maysaysay.
A small problem we cant avoid.
One
thing we will do is avoid institutions, organisations
because its people. Not organisations, governments, countries.
If by mistake, we share organisations, please email Datacentre@CSRidentity.com
and we will remove that organisation.
It can be done same day but if we are out, then it may
take days because we may go to villages or areas where
there is hardly any internet connection.
Ideally,
we will share only those great people who received global
award or recognition because we are drivers.
But in some cases, people are not recognised by awards
but are recommended by award winners, so we share them. |