All
of us have brain and heart. Integrate them and then work.
We have experienced that many social organisations focus so
much on social work (with heart) that they think if they are
doing good, then money will follow good work (means them).
They hardly
invest time in sharing their good work because they think
good work doesnt need publicity.
But how
can funders in metro cities within the country or outside
the country know you are doing great work ?
Corporates
are based in metros or minimetros because their employees
want to live in a developed infrastructure like roads, airport,
school, hospital, hotels, meetings .... So many professionals
in corporates or foundations, funding agencies, volunteers,
media are based in metros, cities and they may not be aware
of the great work in rural areas. Plus going to rural areas
for volunteering is difficult.
Social
sector must use business skills so that they can scaleup,
get good employees, volunteers...
Working
with 100% social mindset is not going to result in scaling
up the good work. So while they use heart, they must integrate
it with brain to earn funds.
So it
is clear that all must have Brain & heart integration.
Of course, the percentage of use of brain & heart will
be different in case of corporates & NGOs.
If a corporate
is only using brain to earn money and is heartless, then they
must remember that, heart is key.
One can be brain dead. But if heart stops, humans are dead,
so have a heart.
Remember, its not just financial sharholders in the company
that you should invest 100% of your time & money.
Poor people are shareholders of this great big world, so alongwith
the profits that you earn, if you help some of the Below the
Poverty Line with heart, you get invaluable satisfaction.
And climate is the biggest shareholder of mother earth. So
invest in climate, reduce plastic use, take care of climate
positive work and packaging . |
