MS = Market Share for corporates
MS = Mind Share for social sector
ROI = Returns on investment
for investors in companies
ROI = Returns Options Impact
for social investors
R = Return in satisfaction
O = Options
I = Impact of nvestment
CSRidentity.com founder Sanjay Kumud Moreshwar Bapat did his
Engineering and MBA but knows that the answer to every question
aksed in exam was in the school / college book. So while physically
you dont copy answer from the books, mentally, its copying
the already available answer.
For a medical surgeon, every operation is different. They
have to take care of issues like Diabetes, Blood Pressure,
Acidity, Age (old, adults, young, infants), sex (male, female,
transgender), weight, obesity ... and then they operate. Then
dont tell patient that they or their assistants checked challenges.
For social doctors and hospitals, its practical exam, not
theory exam.
World knows that each of the 8 billion plus people living
on earth has Unique Identity. (That is why they take thumb
impression).
So while the problem may be child health, they have to take
into consideration family history, income, food, nutrition,
disease type (operation or no operation), political challenges,
available resources ... and then address the challenge.
Like in
a medical doctor's case, location can be same (Say Thane)
but diseases may be different (like Heart attack, Cancer ...),
for social doctors, the area may be same (say Thane), but
the issue they need to address may be different (Like agriculture,
water, sanitation, education, environment ...)
That is
why founder took advertising profession after his MBA because
each client is different. So are related challenges.
Again, like all people, his life has different challenges.
His elder son Rohan, is disabled
and cant do anything on his own, his younger son Aum,
is a medical doctor, his wife Rohini,
is a Yog therapist and doing her Phd. Despite an almost fatal
accident, instead of taking care of just these 3 and his
father, he thinks, his death is postponed to help
the world. His advertising and PR background helps him think
differently. So he has reduced his job to become a driver.
No. Its not a car driver
but Brand Driver.
He will drive corporates, funding agencies, corporate foundations,
philanthropists, celebrities ... to NGOs, Government, UN who
are doing social programmes and on a similar basis, drive
NGOs, Government, UN to donors, volunteers, club members or
college students.
And he knows, that if large organisations like UN cant take
care of all issues from all countries, one team cant do it,
cant even dream.
So whatever value education (not academic education) he has,
he decided to make a digital platform , so that donors contact
donee without him
He started that with India in late 1999, but after the accident
he thinks, every person on earth is a global citizen. So CSRidentity.com
is a global platform. |
