Role
of newspapers & business magazines is give
news.
They ask viewers to form their own views.
Editorial of media shares their editorial analysis
of key news.
Stories are analysis or facts either as seen by
journalist or a syndication of media.
Some media are governed by businesses or political
parties or religions or sports stars ... Media
viwers should decide how much weight they should
give to the news & news makers.
Rapes, wars, murders, politics & politicians
....
When we see media worldwise, these are prominent.
Maybe because they matter for viewers and TRPs.
But wrong news is dangerous because it may malign
reputation.
What Brand Value will you give to media which
every day shares such news on the front page and
not give even once in a month coverage of news
related social sector or NGO Founders on the front
page ? You decide.
We
think if there is a sports magazine, they should
give 5% space (1 page at least) to how a sports
person has helped social sector or using her
or her name to promote issues or specific NGO.
Same with a business magazine where they can
share 1 page of how a business celebrity is
using name or money to help social sector and
they can be from any country.
Media
is critical to know the up to date information
(online media gives 24 hours up to last minute
or last hour information).
It may be just a city newspaper, state news
paper or national newspaper or business news
paper ...
We plan to share Statewise Media in India because
people want to know what is the scenario in
native place when they are abroad.
Ad
/ PR agencies will find it useful because they
can go to the website and see who is the contact
person in media they should go to for sharing
their client's regular events as well as social
responsibility programmes.
