MS = Market Share for corporates
MS = Mind Share for social sector
ROI = Returns on investment
for investors in companies
ROI = Returns Options Impact
for social investors
R = Return in satisfaction
O = Options
I = Impact of nvestment
CSRidentity.com founder Sanjay Kumud Moreshwar Bapat did his Engineering
and MBA but knows that the answer to every question aksed in exam
was in the school / college book. So while physically you dont
copy answer from the books, mentally, its copying the already
available answer.
For a medical surgeon, every operation is different. They have
to take care of issues like Diabetes, Blood Pressure, Acidity,
Age (old, adults, young, infants), sex (male, female, transgender),
weight, obesity ... and then they operate. Then dont tell patient
that they or their assistants checked challenges.
For social doctors and hospitals, its practical exam, not theory
exam.
World knows that each of the 8 billion plus people living on earth
has Unique Identity. (That is why they take thumb impression).
So while the problem may be child health, they have to take into
consideration family history, income, food, nutrition, disease
type (operation or no operation), political challenges, available
resources ... and then address the challenge.
Like in a
medical doctor's case, location can be same (Say Thane) but diseases
may be different (like Heart attack, Cancer ...), for social doctors,
the area may be same (say Thane), but the issue they need to address
may be different (Like agriculture, water, sanitation, education,
environment ...)
That is why
founder took advertising profession after his MBA because each
client is different. So are related challenges.
Again, like all people, his life has different challenges. His
elder son Rohan, is disabled and
cant do anything on his own, his younger son Aum,
is a medical doctor, his wife Rohini,
is a Yog therapist and doing her Phd. Despite an almost fatal
accident, instead of taking care of just these 3 and his
father, he thinks, his death is postponed to help the
world. His advertising and PR background helps him think differently.
So he has reduced his job to become a driver.
No. Its not a car driver
but Brand Driver.
He will drive corporates, funding agencies, corporate foundations,
philanthropists, celebrities ... to NGOs, Government, UN who are
doing social programmes and on a similar basis, drive NGOs, Government,
UN to donors, volunteers, club members or college students.
And he knows, that if large organisations like UN cant take care
of all issues from all countries, one team cant do it, cant even
dream.
So whatever value education (not academic education) he has, he
decided to make a digital platform , so that donors contact donee
without him
He started that with India in late 1999, but after the accident
he thinks, every person on earth is a global citizen. So CSRidentity.com
is a global platform. |