Founder
Sanjay Moreshwar Bapat is a Brand like 7.7 plus human brands.
But is he a well known Brand ?
No.
Not at all well known.
He thinks all individuals on earth are brands. They have
unique identity.
He is just one of the 7.7 billion human brands in this world.
And there exist millions of for profit and not for profit
organisations, thousands of governments at national, state,
county, district and village level plus consultants, ad
& PR agencies, media and how can one forget thousands
of philanthropists who give money (right from $1 by a poor
person to billions of dollars and some even give their life
for Social, Health, Climate issues).
Then
there non living things like rivers, religious locations,
picinic spots which give fun or satisfaction in the otherwise
routine life ....
Yes
there are activists who may not work with governments (oppose
governments) but they do it in the interest of communities
(CSRidentity.com thinks that each government has opposition
but instead of just opposing the government for political
reasons, invest time to oppose governments in the wrong
things it does for citizens and nature and tell them the
right way to do it. This way you not only can be a winner
but can play the role of teacher to government people. Remember,
government is formed by people and people sometimes make
mistake - hardly there is an individual who is perfect -
what is important is correct the mistake and do not correct
what other people think is a mistake but in reality it is
not a mistake)
He thinks that every individual has different Identity and
every human being (living or non living) is a brand; every
living being (ideally a category like Tiger) is a brand;
every non living thing (like cement or steel) is a brand
and companies which manufacture them, invests ib branding
the brand.
Founder
Sanjay Moreshwar Bapat who started this real life film has
learnt
value of life & how friends help more than blood relatives
on 28.08.2013 . Time,
Rohan & great individuals who live despite health issues
are his teachers.
He knows Death can be postponed, not stopped
When
will founder leave this world
in physical form ?
The date and time is not known to him. Founder knows that
some people will be extremely happy to see him die.
But he want to leave this earth in physical form as a satisfied
person - yes, despite of issues Rohan faces,. Founder is
keen to get billions of peace points because he knows his
life purpose was and is not earn billions of dollars or
millions of dollars income but billions of peace points
because each peace point is far far valuable than mere economic
value of Money.
After
an almost fatal accident on 28.08.2013, though he is a citizen
of India, he thinks he is a global citizen.
He values humanity and truth in every religion, caste,
nationality and gender.
He values humans who are respected in the world for their
greatness. One may be economically rich or below the economic
poverty line citizen or medically challenged individual
.... they may be far more valuable than what society treats
them ....
Till
this moment, founder cant believe
There are people who meet with an accident (Almost fatal
or just an accident) and do not remember what happened at
the accident time.
Interestingly, founder went a step ahead and even after
few days of the almost fatal accident, he didn't whether
he was married.
His friends who stayed at hospital with him know the reality.
Founder laughs when they say this but know that they cant
be so wrong.
Sometimes, founder uses his advertising background. Specially
the creative where ONIDA icon was a Devil.
He worked in ONIDA (MIRC Elec) , so he knew TV Quality was
good. Creative showed devil as icon and it worked wonders.
The devil in the image shows Devil tendencies
Founder wants Devil tendencies to be killed, not devil because
everyone has some goodness.
Kill badness or bad behaviour but ensure that you do not
kill goodness.
Truth
will and should always be Truth. In reel life, acting (Only
acting) like devil is great but never ever do it in Real
life
This is what the great actor Amitabh said about great villain
Pran
We have lost another gem from our beautiful collection
of jewels .. He was a gentleman to the core, completely
unlike the villain roles he played .. at work he was delight
to be with .. always prepared and always on time - in fact
much before time ! His sense of humour and his dignified
presence was a lesson for all of us that came in contact
with him...
Source
(Yes Play because founder thinks CSRidentity.com is a continuous
online ever changing film called GBI SHCI (Global Bank of
Information on Social, Health, Climate issues).
It is changing because Change is the constant thing. With
the only constant thing will be truth.
Yes, you can try creative ways to present the truth.
Actually Truth is real and is bitter to many people, specially
those who do wrong things so many times that doing wrong
or telling lies becomes their habit. So showing the truth
as Devil is like showing the bitter side of real life. It
is Bitterness of reality.
And many people are real devils in life.
But if you have diabetes, you eat bitter melon or bitter
gourd. Of course it also helps in treating various other
health problems, the founder read.
A great
scientist has a far great value than a person who makes
large amount of money through corruption.
Values
are far larger & deeper than money.
Founder learnt Value Education from Aai
(his mother). And simplicity, courage, giving
to others from Bhau
(his father).
He is getting training on Integration from Rohan
(Rohan his son has Sensory Integration Challenge)
After
his Mechanical Engineering, he did an MBA in Marketing but
for him these were just things that happened.
He never liked the type of "teaching education"
that was given and used to bunk classes and use that time
playing cricket, football, badminton, carrom and in libraries
because he thought what was taught was in books which one
can read & understand at home or in library. Practicals
are more important which is what he used to attend.
Of course
later, when his second son got admission for Medical Sciences,
Vikasdada told him that teachers know far better than students.
So attending lectures should be a habit.
Instead of doing things, founder was keen on promoting what
others do. So he joined advertising and then Social PR.
He thinks LIFE is
a far greater educator than school or college.
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