We
plan to share Funding Agencies, Funding
Agencies by celebrities, Funding
Agencies by Philanthropists and Corporate
Foundations.
We know that many NGOs approach funding agencies without knowing
the issues they support, so instead of just sharing their names
with links, we plan to share their name with related link issuewise.
The idea is Branding Social Issues and not Branding Funding Agencies
which anyway have brand value.
If
a funding agency supports more than one social issue, then we
will share related links issuewise.
In
each type, we plan to invite experts or sponsor to share Identity,
Responsibility, Sustainability, Reputation, Brand Value of the
funding agency sector.
Its
not individual funding agency (including sponsor because we select
sponsor for global promotion of category and their promotion)
But we value branding and therefore give sponsor a banner
on top which is linked to its official website.
Identity
Responsibility
Sustainability
Reputation
Brand value
WILL
to donate is common
It
is important that they have will to donate.
We think if they have WILL to donate then either they can donate
directly to NGOs or Charities they want in their country or any
country outside (if they have said it in their legal staement)
or may have strategy to donate specific issues, so they can donate
it to NGOs issuewise.
Corporates may decide to have their own foundation and must register
it with related government authority..
It is important that they have a WILL to donate.
In India we have seen WILL can be challenged.
That is ok in democratic world.
After all everyone has WILL, some to do good, some to do bad and
some others to challenge good and waste world's time & money.
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