We share NGO Brands programmes & NGOs together
because there may be good credible NGOs which we
have yet not shared as NGO Brands or we may not
know their funding partners.
It
is our editorial decision not
to share following categories or types of NGOs
1) Which do activities only for specific religion
(like Christian, Hindu, Islam, Jain, Parsi, Punjabi
...) or
2) NGOs formed by politicians or have trustees as
politicians (we cant answer questions related to
trustee background unless we know that. So even
if we believe that many scholars should join politics
and help develop their area or country, we can not
share their names because we want to stay out of
politics)
3) NGOs formed by activists or their programmes
are related to activism
4) NGOs formed by naxalites (however good efforts
may be because we dont want to enter zones which
are anti government of related country)
, 5) NGOs formed by terrorists
6) NGOs formed by murderers (again, a person who
has done murder once may have changed her or his
human behaviour, but we cant share their names because
we do not want to enter into investing our time
to know actual details and leave this field to others)
While we say this, we cant commit because it is
not possible to check 200 000 NGOs or many more
than we plan to share in due time.
Plus
there maybe some Ashoka Fellows which are activitsts
or Nobel Laureates who are in politics.
We
plan to share 10000 NGO Brands from 100 plus countries
and 10 000 success stories of Corporates, NGOs,
Funding Agencies, Celebrities, Philanthropists ..on
social, climate & health issues in any country
or island of this world.
Corporates,
Funding Agencies, Philanthropists, Celebrities partner
with NGOs to help communities. This partnership
makes NGOs as known brands. And it helps in their
fund raising efforts.
Branding helps NGOs focus on helping communities
rather than invest valuable time in fund raising.
On 28.08.2013 he had an almost fatal accident.
The accident changed our vision in terms of canvas
of coverage. From India and Thane, we now cover
all countries, islands, oceans, continents, planets,
world & universe.
Corporates, Philanthropists, PR Agency, Friends
and school & college friends all helped. Financially
as well as timewise. Bhau,
father of founder who gave him house & property
through Gift Deed before the accident was the first
person on earth to start postponing his death because
he has not served Mother Earth enough. If
anyone on earth says it was father (Bhau) who helped
his son (founder), then world will think he or she
is right. That is only because their thinking is
blood relatives are related. We are related to people
from many castes, many religions, many nationalities
because we think beyond blood relations.
Now
we want to give Return Gift. Not to Bhau and friends.
If may look selfish because founder thinks world
as his family. Some help, some dont, some others
who are against goodness, will think differently.
Worldover, within the family, there are disputes.
Over money, property, shareholding, patents ...
Founder
has decided that as his Responsibility he will invest
personal time and money to make 10000 NGO Brands.
He thinks his identity is IIT which is Integration
of Investment & Time.
Why
NGO Branding is essential ?
Corporates,
products or services by corporates advertise or
do PR.
Corporates,
Funding Agencies, Philanthropists, Celebrities want
to partner with good NGOs.
NGOs
need to reachout to donors but hardly do they advertise
or do PR.
Founders or CEOs of millions of small or medium
sized NGOs either
do word of mouth publicity or reach out to local
corporates, government agencies or only the corporates
or funding agencies they know. This in a way takes
their time.
Having
worked in Advertising & PR, founder Sanjay Kunud
Moreshwar Bapat, who is an Ashoka fellow for his
Social Enterprise, knows that worldover people even
brand gods. So NGO Branding is essential.
If NGO is a Brand, it attracts more donors &
volunteers.
So donors must mention the NGO they support and
make them brands.
A donor investing lakhs of Rupees or thousands of
dollars in NGO, must invest in Term Insurance of
the NGO Founder or the person in the NGO whose life
is always at risk while working in the NGO maybe
in deadly areas or deadly issues.
Initially founder thought of asking donors to invest
Rs 10000/- or USD 135/- in NGOs they support so
that world knows them as NGO Brands but he is personally
taking time to make NGO Brands and popularist them.
So he thought of Term Insurance, which he did personally
after the accident. It means if you die, your nominee
gets money. If you dont die during Term Investment
period, the money financially goes as waste but
emotionally its a great relief.
What
we plan to cover in dedicated page for NGO Brands
We
plan to share 10000 NGO Brands in following ways.
1) NGO name with link to its official website (not
website of any agency)
2) Special pages which share NGO country name because
typically donor partners NGOs countrywise.
NGO
Brand promotion
We
plan to email emagazine to reachout to following
from India and about 50 countries.
5000 companies, 1000 media, 2000 funding agencies,
1000 corporate foundations and some philanthropists
and celebrities. We will send them one newsletter
every quarter from October 2023.
And we expect success rate of 2% which means 2%
of these organisations see the mail. |
