NGO
Brands are those which are financially supported by
corporates, corporate foundations, funding agencies,
philanthropists as well as those whose founders are
Ashoka Fellows and those whose trustees have worked
in senior positions in the corporate sector or funding
agencies.
We share the NGO Brands two ways
1) By name of the NGO Brand
2) By country HQs of NGO Brand
In case of India, we share them statewise or UTwise
and Thane district of India.
We also share them districtwise but in district pages,
we share all NGOs in the district as well as NGO Shopping
Malls , so we have separate sponsor for each district
of India and NGO Brands sponsor banner.
It is our editorial decision not
to share NGOs
Which only do activities for any specific religion
(like Christian, Hindu, Islam, Jain, Parsi, Punjabi
...) or
NGOs formed by politicians or have trustees as politicians
NGOs formed by activists, naxalites, terrorists, murderers
We
plan to share 20 000 NGO Brands from 100 plus countries
and 10 000 success stories of Corporates, NGOs, Funding
Agencies, Celebrities, Philanthropists ..on social,
climate & health issues in any country or island
of this world.
Corporates,
Funding Agencies, Philanthropists, Celebrities partner
with NGOs to help communities. This partnership makes
NGOs as known brands. And it helps in their fund raising
efforts.
Branding helps NGOs focus on helping communities rather
than invest valuable time in fund raising.
We plan to start with 5000 NGO Brands by 31.2.2023.
And there is no sponsor for whatever cost because
that is the responsibility of founder. Founder started
with Indian NGOs in 1999 with stake from Mahindra
& Mahindra Group.
On 28.08.2013 he had an almost fatal accident.
The accident changed our vision in terms of canvas
of coverage. From India and Thane, we now cover all
countries, islands, oceans, continents, planets, world
& universe.
Corporates, Philanthropists, PR Agency, Friends and
school & college friends all helped. Financially
as well as timewise. Bhau, father
of founder who gave him house & property through
Gift Deed before the accident was the first person
on earth to start postponing his death because he
has not served Mother Earth enough. If anyone
on earth says it was father (Bhau) who helped his
son (founder), then world will think he or she is
right. That is only because their thinking is blood
relatives are related. We are related to people from
many castes, many religions, many nationalities because
we think beyond blood relations.
Now
we want to give Return Gift. Not to Bhau and friends.
If may look selfish because founder thinks world as
his family. Some help, some dont, some others who
are against goodness, will think differently. Worldover,
within the family, there are disputes. Over money,
property, shareholding, patents ...
Founder
has decided that as his Responsibility he will invest
personal time and money to make 10000 NGO Brands.
He thinks his identity is IIT which is Integration
of Investment & Time.
Why
NGO Branding is essential ?
Corporates,
products or services by corporates advertise or do
PR.
Corporates,
Funding Agencies, Philanthropists, Celebrities want
to partner with good NGOs.
NGOs
need to reachout to donors but hardly do they advertise
or do PR.
Founders or CEOs of millions of small or medium sized
NGOs either
do word of mouth publicity or reach out to local corporates,
government agencies or only the corporates or funding
agencies they know. This in a way takes their time.
Having
worked in Advertising & PR, founder Sanjay Kunud
Moreshwar Bapat, who is an Ashoka fellow for his Social
Enterprise, knows that worldover people even brand
gods. So NGO Branding is essential.
If NGO is a Brand, it attracts more donors & volunteers.
So donors must mention the NGO they support and make
them brands.
A donor investing lakhs of Rupees or thousands of
dollars in NGO, must invest in Term Insurance of the
NGO Founder or the person in the NGO whose life is
always at risk while working in the NGO maybe in deadly
areas or deadly issues.
Initially founder thought of asking donors to invest
Rs 10000/- or USD 135/- in NGOs they support so that
world knows them as NGO Brands but he is personally
taking time to make NGO Brands and popularist them.
So he thought of Term Insurance, which he did personally
after the accident. It means if you die, your nominee
gets money. If you dont die during Term Investment
period, the money financially goes as waste but emotionally
its a great relief.
What
we plan to cover in dedicated page for NGO Brands
We
plan to share 10000 NGO Brands in following ways.
1) NGO name with link to its official website (not
website of any agency)
2) Special pages which share NGO country name because
typically donor partners NGOs countrywise.
NGO
Brand promotion
We
plan to email emagazine to reachout to following from
India and about 50 countries.
5000 companies, 1000 media, 2000 funding agencies,
1000 corporate foundations and some philanthropists
and celebrities. We will send them one newsletter
every quarter from October 2023.
And we expect success rate of 2% which means 2% of
these organisations see the mail. |
