The
NGOs may be good brands
like Pratham in India
or there are very good
NGOs which are not known
brands.
In
every country, corporates
are known to many like
there is hardly anyone
who doesnt know Tata
Group in India .
Pratham works in most
of the districts in
India but if one compares
number of people in
1300 million (130 crore)
India who knows Tata
Group and Pratham, then
Pratham will not be
even a 2% (that is the
percentge of brain to
body mass) or not even
0.3% or 0.45% (that
is minimum the percentage
of heart weight in human
body mass) vote of adults
above 18 years..
But
we plan to share 100000
NGO Brands in over 150
countries & islands
and one can give funds
to them directly.
We
are not a commission
based agent which charges
comission of the amount
you donate to NGOs.
If a corporate requires
it from us, we will
do it as consultancy
but we know we have
to do additional offline
research, have to involve
our time with partner
organisations, do telecon,
study reports and then
give consulting reports.
It costs, so we will
change the cost as consultancy
fees but as far as possible,
we will not do it because
we want to invest our
time in digitising modules
and make them internet
driven.
We
agree that these agents,
many of which are good
consultants have to
pay to their employees,
infrastructure and visits.
So we will never ever
say dont go to them.
But
we are different. So
our ways of helping
is different.
We
know Tata Group and
Pratham closely.
We think Tata Group
thinks consumers, customers,
clients, supply chain
as family members and
think environment &
climate must be taken
care of. So completely
caring.
We know the number of
children or adults that
go to Pratham schools
or education system
is one of the largest
number in the world.
But
we also know that we
cant change people's
mind.
Afterall, most of the
people in India, use
some or the other Tata
product everyday and
they dont go to schools
everyday after they
pass out the final school
exam.
But we think knowledge
of the most brialliant
student is like a drop
in the Knowledge of
Ocean. So go to school,
but alwasy keep yourself
update with knowledge
even if you pass with
gold medal in school,
college.
That
is why we are starting
Knowledge Bank in memory
of founder's father
Bhau, who was in Reserve
Bank of India and founder's
mother, Aai, who indirectly
inculcated Value of
Education in him.
No
school or college has
dedicated Value of Education
classes, so we are starting
an online version of
it after August 2022,
when founder turns 60
and he will donate a
minor amount of Rs 100
000/- on that day to
4 NGOs. And this is
his starting point of
donating.
He
plans to donate Rs 100
00 000/- is his life
either to NGOs or Charities
or enhancing Knowledge
of people across the
world through health
information and through
NGO Management guidelines.
Since
the amount is small
compared to the need
of even Thane, whenever
he gets income, he is
thinking of investing
Rs 100 00 000/- in Knowledge
Bank where everyone,
whether in government
or corporate or NGO
or media or funding
agency or is a knowlegable
doctor has free Knowledge
Bank account and Brands
can help him not just
build this virtugal
bank but promote it
globally.
And
he has no money as of
29.6.2022.
So he is donating time.
Founder
was keen to give everything
free to everybody and
not even take salary.
But accident court case
changed his views because
even if the doctors
say it was an almost
fatal accident, the
court sancioned an amount
of Rs 500 000/- plus
Rs 100 000/- in Fixed
deposit which will be
received after 3 years.
And the amount his family
received from Mastek
Foundation, Adfactors
PR (largest PR agency
in India), Venkat Krishnan
and a not to be shared
Philanthropist is much
more than the Rs 600
000/- and all was given
by direct bank transfer
because founder's CA
was clear that one should
not spend more than
Rs 2000/- by cash. Of
course, when we buy
from grocer or travel
by an auto or taxi,
drivers wanted cash
money. But government
has changed even this
because everyone takes
online money now (credit
card or paypal or gpay).
Like
brands are known, they
still do advertising
& PR so that their
identity is known to
many, we were surprised
to see even good lawyers
have face value - brand
name (law system remains
same but who said matters
more. e.g. a thing like
no corruption accepted
by a peon or clerk in
a company is valued
less than the CEO saying
they dont accept corruption.
Agreed, their saying
becomes important because
they have a far bigger
role for the company.
That
is why we want good
NGOs to be Brands, so
that they attract more
donors & volunteers
and can invest time
in helping communities
rather than in fund
raising which goes on
auto mode for Brands.
Inhumans
doing good PR
Humans who didnt purposely
see their father, grand
father, father in law
maybe using communication
as a means to do PR
but it is not sustainable
PR if one knows the
truth. Their PR stands
for Perishing
Reputation that
they earned from good
things they have done
or are doing or will
do.
Because
it is like a person
who purposely throws
bomb or nuclear bomb
or murder someone or
purposely does accident
trying to kill someone
or use bad words (we
call it as mental rape)
is seen as good human
being by someone else
because they maynot
know the person's wrong
behaviour or they purposely
neglect it.
Past
is important because
present and future depend
on it
If one says dont look
at the past, then it
is meaningless.
Afterall, you got the
job because you were
educated or skilled
in the past.
You exist today because
you ate everyday till
today (if you would
not have eaten, then
you would have died
or in acceptable words,
expired or left the
world)
Heart surgery is done
by a professional cardiac
surgeon who got related
education and practicals
in the past.
Just
because you are daughter
or son or sister or
brother of someone doesnt
mean, you can do anything
illegal or unethical.
Yes, you can buy time,
you can murder someone.
But you cant kill truth.
NGOs
work for communities.
Many NGOs which work
for tribals or with
indigeneous communities
or in disaster relief,
live dangerous life.
It is unfortunate that
they dont take term
insurance. Maybe because
they dont have related
money.
In such cases, philanthropists
can come forward and
do term insurance of
such greats. This gives
some relief because
Term Insurance in India
means if you die, your
nominees get money.
Founder
has done his term insurance
because after accident
he equated the accident
to what someone said
on 11th July 2013 of
Raktappat (blood loss)
and he knows that anyone
can murder anybody any
time. After the assasination
of former PM of Japan
Shinzo Abe, his thinking
is clearer. And assasinations
of two of India's PM's
(Indira Gandhi &
Rajeev Gandhi) substantiated
his thinking.
But
founder believes in
law and Law, Police,
Politicians, NGOs, Corporates,
Funding agencies, Doctors,
Taxi drivers know the
case.
But
like a product has expiry
date, we know all including
us have expiry date.
So we decided that instead
of we working, we will
integrate NGO Brands
across the world at
our cost but will need
someone to take care
of global promotional
expenses.
In
India, there are about
3.3 million NGOs and
we think the world may
have 8 million to 10
million NGOs. So if
we plan to share and
promote only 100000
or 200000 NGO Brands
by 31.3.2024, its not
a big figure.
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