Right
from soap that we use to education in new format, celebrities
are used.
Having
worked in Advertising & PR for some years, founder
thinks that the amount paid to celebrities may look higher.
But if you compare the amount with the advertising expenses,
then the celebrities are paid far
less.
We neither are celebrity agents nor marketing them.
We
are just sharing our real life experience of influencing
power of celebrities. We will see if we can use this for
social & development sector in India.
Impact
power of Madhav Chavan who started Pratham NGO in India
is far deeper and just one Madhav Chavan or Baba Amte
or Sindhutai Sapkal is not enough.
So
we start with 10000 greats
We know credibility of these 10000 is important. So we
start with those who have already got Nobel, Magsaysay,
Padmashri, Padmabhushan or Padmavibushan awards (in India)
or similar awards from other countries.
He
feels that like products have expiry date, celebrities
also have expiry date for their influencing power.
Let us be clear, we are not
mentioning celebrities expiry date but
influence expiry date.
e.g. a great cricketer like Sunil Gavaskar or Sachin
Tendulkar "Influencing power" is less than say
Virat Kohli in 2021.
That
is why we are amused about how Amitabh maintains his influencing
power in India.
The
influence Amitabh Bachchan generates even after 75 years
of age, is greater than his son, Abhishek, who is far
younger than him. And we can no way compare the influencing
power of Amitabh with his brother Ajitabh.
