We know celebrities have great influencing power.

Right from soap that we use to education in new format, celebrities are used.

Having worked in Advertising & PR for some years, founder thinks that the amount paid to celebrities may look higher. But if you compare the amount with the advertising expenses, then the celebrities are paid far less.
We neither are celebrity agents nor marketing them.

We are just sharing our real life experience of influencing power of celebrities. We will see if we can use this for social & development sector in India.

Impact power of Madhav Chavan who started Pratham NGO in India is far deeper and just one Madhav Chavan or Baba Amte or Sindhutai Sapkal is not enough.

So we start with 10000 greats
We know credibility of these 10000 is important. So we start with those who have already got Nobel, Magsaysay, Padmashri, Padmabhushan or Padmavibushan awards (in India) or similar awards from other countries.

He feels that like products have expiry date, celebrities also have expiry date for their influencing power.
Let us be clear, we are not mentioning celebrities expiry date but influence expiry date.
e.g. a great cricketer like Sunil Gavaskar or Sachin Tendulkar "Influencing power" is less than say Virat Kohli in 2021.

That is why we are amused about how Amitabh maintains his influencing power in India.
The influence Amitabh Bachchan generates even after 75 years of age, is greater than his son, Abhishek, who is far younger than him. And we can no way compare the influencing power of Amitabh with his brother Ajitabh.