Marketing
Strategy : Win Market share
Management Strategy : Win Mind Share
Your brand must be so caring that consumer thinks
of the same brand forever (like marriage of gentlemen)
We plan to share 3650 products from 200 types by
31.3.2022
Most
of us drink Tea or Coffe & use soaps everyday.
Are the companies which make them socially responsible
?
Or they are just money making machines ?
Life without mobile is a problem these days.
Are mobile companies socially responsible ?
Many use Bus, Railway, Car, Airplane.
Some use ACs, watch television,
all human beings eat, whether it is vegetables or
chicken, Fish, Mutton.
Today in many countries, they are bought from shopping
malls which are owned by companies.
We enjoy holidays, go on vacation within and outside
our country and use flights.
Are the airlines responsible ?
Do they take care of climate or plant trees as compensation
towards damage they do to climate ?
Consumers or clients are JUDGES.
Quality, availability & costs are like kindergardon,
school, college.
They must exist else makers will exit.
We
think consumers must go a step ahead and become
post graduates in deciding the rating of companies
based on how they take care of climate and are they
taking care of the society from which they get customers,
consumers ..
and do they take care of their employees & supply
chain and communities around their factories or
they behave like machines without emotions.
(Yes quality has to be good, its like clean air.
Bad quality is like polluted air)
While
we share official websites of companies which manufacture
products, offer services, do research or are consulting,
we will share views of industry associations in
each industry.
Cosnumers, customers are the best judge to give
judgement on how caring the company which manufactures
or offers services is towards its employees, supply
chain, social issues, climate because they can go
online not just to order product but check the Social,
Health, Climate Attitude of corporates.
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Companies
must do this |
Quality , Availability , Cost
These are basics.
It wins consumers.
Win minds of consumers.
CSRidentity.com
wants customers, consumers of each product, service
to JUDGE whether the company which offers them the
product or service is caring their health as well
as caring employees, clients, supply chain, climate.
We
share company website and in case of products, links
to the product page and plan to share some
guidelines for each product or industry.
With
technology, its time corporates look beyond their
business.
Like a heroine may look good but her sustainability
and reputation depends on who she is in terms of
character, financial stability or courage to fight
poverty she faces, good self governance ... all
these create her Identity.
Product
identity or
Service identity
enhances Brand Identity
of corporates in the world.
Nobody
is perfect.
There is room for improvement all the time.
The sponsor may not be following all the rules &
regulations but must mention how corporates
1) care social issues because their consumers, customers
are from society
2) care health of their consumers, employees &
their families, suppliers
3) care climate within their premises, within their
locatity and in their country.
We
will not accept sponsor which does not share the
caring nature of corporates in their product category
or industry. Money is second. First is nature. |
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Medicines |
I
want to see medicines for cancer or Alzheimers, ulcer, toothache,
diabetes .. we plan to share a few thousand medicines health
issuewise from June 2022 to December 2022 |
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NGO
Products |
We
plan to share few thousand products NGOs sell to earn income
or products made by self help groups or disabled ..
We start with June 2022 |
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