CSRidentity
 
Untitled Document
Untitled Document
NGO Shopping Malls
NGOs which sell products made by communities to customers or by corporates to communities
NGOs selling products shared here

 

 

 

 

 

 

"Self esteem"
We always read
"Instead of Giving a fish to a man to eat,
teach a man how to fish".

Giving fish till you teach the person how to fish is mnytimes required. But it should have time limit. Else, its is lifetime giving., which is not right.

 

Read more about the concept of NGO Shopping Mall and how it can help NGOs as well as Marketing departments of corporates.

Benefits
1) It helps communities to earn their living, rather than depend on others.

2) In case the NGO funding is reduced like in covid case, then the funding support is reduced for some time. So the NGOs should have money left to serve community for at least a year, without finances from others. Else community support which is the focus of NGOs reduces.

3) It gives donors like funding agencies, an opportunity to exit yout NGO to help other NGOs in other locations or same location. (Because donors may have time limit of supporting a particular NGO for 3 years or 5 years or 10 years, not lifetime funding).


4) It helps corporate marketing teams to reach to communities like slums or villages or group of hostels for disabled or senior citizens because for these people, NGO is taking care like parents.

For premium brands, this may not be a right audience.

Infact, corporates can have separate low cost products for communities (maybe be medium quality or less volume like instead of 250 gms, it can be 100 gmes, so the price is reduced or reduced size in case of soaps ... or instead of high quality packing, it may be low quality packing or can be whole sale say 100 Kg instead of 100 packes of 1 Kg ...

Its not bad quality. It can be medium quality or corporates investment in advertising is less.

It helps corporates, NGOs, consumers.

And NGOs which can share services can find corporates a good market. Its not "saling services" but "offering services at low cost"

 

NGOs may not give you quality products. But they help communities by selling the products they make.

Its inward help not outward help.

Its emotional as well as practical decision and we will not say buy all the products all the time from NGOs

But manytimes, quality of products made by communities can be higher like crafts by tribes or lower than what corporate machines and employees make like makeup.

Of course, NGOs can sell products made by corporates to their communities as selling agents.

Typically in areas where its not economical for corporates to reach out like villages, slums or with groups like disabled or orphans or senior citizens

After studying Corporates & NGOs across the world and going through the Corona related sustainability & responsibility issues related to NGOs, we thought NGOs must think beyond helping communities.

They must earn and be sustainable.

Not earn and be rich but earn and be sustainable to help communities without at least a year of "No funding availability".

Its time NGOs market the products communities make or services they offer to corporates & people at large. This gives income to disabled, orphans, widows and of course great local artists and tribals, self help groups .. earn income.

On the other side, NGOs can market products made by corporates to communities as Mini Shopping Mall and earn income which is good for their sustainability.

CSRidentity.com is social enterprise
Our first social enterprise on NGOs in India was in 1999 with shareholding from Mahindra Group & Bobby Sista.

Founder had an almost fatal accident on 28.08.2013 where sustainability of his organisation was a big question. But right from school friends, MBA friends, corporates, philanthropists ... all helped in financial as well as emotional terms and his father Bhau was the first person to postpone his death, maybe because Bhau thought that founder has not served the community enough to exit world.

And his elder son Rohan, is his 24 hour example because he is disabled and cant do anything on his own, but NGO came forward on 28.08.2013

Aum, his other son is a medical doctor and he finished his MBBS during corona crisis, and he donated all his first intership income to get masks to hospital staff and enunches and helped corona affected community during intership.

Rohini, his wife is a Yog instructor which helps people live meaningful life and not live life till they leave the world.

So charity begins at home is right.
But the bigger thing is charitable nature should go beyond biological field. And serving world is not possible to any one individual or organisation. So founder, who did engineering and MBA decided to become Driver. Sometimes Brand Driver, sometimes helping unknown brands grow to become brands and leave once they become brands to help others become brands.

 

Villages in Jogulamba Gadwal District

A.Burdipad
Adaviravalcheruvu
Alampur
Aloor
Alwalpad
Amaravai
Amarvai
Anantapur
Apkondanhalli
Aragidda
Atmakur
B.Timmapur
Bairampalle
Balgera
Basapur
Baswapur
Batladinne
Beerole
Bhairapur
Bheemavaram
Bijjawaram
Bingidoddi
Bochuveerapur
Bonkur
Boravelle
Boyalagudem
Budamarsu
Buddareddypally
Bukkapur
Burdipad
Chagadona
Chagapur
Chagatur
Chamankhandoddi
Chandapur
Chandrashekar Nagar
Chandur
Chandur
Chelagarlapadu
Chenigonipally
Chinna Tandrapadu
Chinnaamudyala Padu
Chinnadhanwada
Chinnapothulapadu
Chinnipadu
Chintalkunta
Chintharevula
D.Amaravai
D.Burdipadu
Devabanda
Dharmavaram
Dharur
Dornala
Doudarpally
Eerlabanda
Eklaspur
Erkiched
Ersandoddi
Gadwal (R)(Part)
Ganganapally
Garlapadu
Ghattu
Gokulapad
Gonpad
Gopaldinne
Gorlakhandoddi
Gundimalla
Gurramgadda
Guvvaldinne
Ieej
Imampur
Induvasi
Isarlapad
Itikyal
Itkyalpadu
Jadadoddi
Jallapur
Jammiched
Jampally
Jilladabanda
Jilledudinne
Jillellapadu
Julekal
Kakulavaram
Kalgotla
Kalkuntla
Kaloor Thimmandoddi
Kanchupadu
Karpakula
Kasipur
Kesavapuram
Khanapur
Koildinne
Kondair
Kondapur
Koneru
Konkala
Korvipadu
Kothapalle
Kothulagidda
Kuchinerla
Kudakanoor
Kudavelli
Kurthiravalcheruvu
Kyatur
Linganavai
Lingapoor
Macherla
Maddelabanda
Maddur
Maldakal
Mallampalle
Mallapuram
Mallemdoddi
Mandoddi
Mangampeta
Mannapur
Manopad
Maramunagala
Marlabeedu
Medikonda
Mellacheruvu
Mennipadu
Mirzapuram
Mittadoddi
Mogilravalcheruvu
Mulkalapalle
Munagala
Mundladinne
Musaldoddi
Muslimpalle
Nagardoddi
Nagardoddi
Nandinne
Narayanpur
Nasnoor
Nasnur
Neelahalli
Neelipally
Nethivanipalle
Nettempadu
Pacharla
Padamatigarlapadu
Pagunta
Paipad
Palcherla
Pallepadu
Palwai
Paramala
Pedda Thandrapadu
Peddaamudyala Padu
Peddadhanwada
Peddadinne
Peddapally
Peddapothulapadu
Peddodi
Penchikapadu
Posalpadu
Pragatoor
Pudur
Pullikal
Pullur
Puranapalem
Putandoddi
R.Garlapahad
Raimakulakunta
Rajoli
Rajsrigarlapad
Ramapuram
Rayapuram
Rekulapalle
Ryalampad
Ryalampadu
Saddalonipalle
Sangala
Sasnool
Saterla
Seripalle
Shabad
Shalipur
Sindhanoor
Singavaram
Sultanpur
Syasampalle
Tanagala
Thakkasila
Thappetlamorsu
Thatikunta
Thimmapur
Thoomkunta
Thothinonidoddi
Thummalacheruvu
Thummalapally
Thummilla
Thurpu Garlapadu
Udandapur
Uligepalle
Ummityal
Undavelli
Uppal
Uppalapadu
Upperu
Uthanur
Utkur
Vallur
Vavilala
Vemula
Venisampur
Venkatapur
Venkatapur
Vittalapuram
Waddepally
Yapadinne
Yapaladevipadu
Yeddulagudem
Yelkur
Yellamdoddi
Yenkampeta