We share media celebrities (name of media and not name of journalist) differently.
Celebrities can be local, regional, national or global brands. They have impact.

We want to brand each social, health & climate issue and know the importance of celebrities for each issue.
Of course we share the name and wherever possible link to the celebrities and in bracket mention (celebrity), so that the social issue brand gets richer in brand value and can attract more donations from corporates, funding agencies, philanthropists, celebrities and more volunteers.

While social issues are charged as fees for our sustainability & global promotion, the above banner is a donation to Developed Nation Network Trust, an NGO which has 80G as well as FCRA.

The sponsor will share responsibility of celebrity in related category in following parameters and not mention more than one celebrity with one para brief at the end. And of course, we will mention the name of the sponsor with related link..

Yes, we have over 35 different celebrity types and each type will have different responsibility and different sponsor donor.

Coverage
How to select the social, health or climate issue
How to select the location of the programme
How to select the NGO or Government or UN or agency or how to deal with communities directly
Climate responsibility towards the programme (Like video inspection instead of travelling or any such issue)
Impact measurement (Reular direct assessment or employee's responsibility or agency assessement)

WILL to donate is common
It is important that they have will to donate.
We think if they have WILL to donate then either they can donate directly to NGOs or Charities they want in their country or any country outside (if they have said it in their legal staement) or may have strategy to donate specific issues, so they can donate it to NGOs issuewise irrespective of the country.

It is important that they have a WILL to donate.
In India we have seen WILL can be challenged.
That is ok in democratic world.
After all everyone has WILL, some to do good, some to do bad and some others to challenge good and waste world's time & money.