Instead
of just sharing their names with links, we plan to share
their name with related link issuewise.
Because our idea is Branding Social Issues and not Branding
Funding Agencies which anyway have brand value.
Identity
Responsibility
Sustainability
Reputation
Brand value
WILL
to donate is common
It
is important that they have will to donate.
We think if they have WILL to donate then either they can
donate directly to NGOs or Charities they want in their
country or any country outside (if they have said it in
their legal staement) or may have strategy to donate specific
issues, so they can donate it to NGOs issuewise.
Corporates may decide to have their own foundation and must
register it with related government authority..
It is important that they have a WILL to donate.
In India we have seen WILL can be challenged.
That is ok in democratic world.
After all everyone has WILL, some to do good, some to do
bad and some others to challenge good and waste world's
time & money.
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