Each
corporate has unique identity.
While product identity is based on things like price, accessability,
quality, size, corporate identity is an integration of not just
products or services the company sales or offers but how the corporate
treates its employees, supply chain, how it cares for its business
processes, does it value team work or is one man or one woman show
(agreed their is just 1 CEO or 2 CEOs or 1 Chairperson, but each
person in the company is a leader of her or his work e.g. a person
working on packaging can do far better packaging than the CEO because
that person's job all the time is packaging whereas the CEO has
to look at policies, strategies which manages all, so packaging
leader is not packaging manager but worker who does packaging).
More importantly today, we are seeing climate is changing faster
than in 1921 or 1922 because humans are doing drop by drop damages
to climate and we all know an ocean is drops of billions of water.
So billions of people damaging just a drop of negative change for
climate for last million years is a result of climate change.
CSR in CSR identity
is not Corporate Social Responsibility but Conscience, Sustainability
& Reputation.
Identity word is taken from the Guru of Corporate Identity with
whose India partner, the founder worked.
In simple words, Identity means Who you are.
Let us be clear
that we are thinking of Identity of corporate sector and not individual
corporates.
So identity of some can be extremely good or some can be just money
making machine or some can be careless attitude of founder or some
can be a caring company.
Companies should take actions to improve issues outside of the everyday
business operations.
And identity
is reflected right from the security guard to receptioning or lifeman
to clerks or labour because in large companies not even 1 in 1000
visitors get time to meet the CEO of the company.
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