| Approach
doctors |
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Country government has social responsibility.
It must take care of its citizens & climate.
NGOs plus UN helps them in tackling social challenges.
Government collects taxes and invest part of that
and NGOs invest time energy to tackle issues.
But
social operation is critical because many communities
are on ventilator. People dont get income, so
they leave their location, migrate to cities or
leave countries either for income or for infrastructure,
better living and use of talent.
Here
corporates, funding agencies, philanthropists,
celebrities play social doctor & hospital
role with money, time, talent, experience, people
power, volunteers and do social operation to help
social doctors & hospitals like government,
NGOs, UN who are always under pressure.
Some
operations are successful and we plan to share
them as case studies for the world.
At times, patients are taken to hospital at last
stage & doctors cant help more. Many communities
are taken to social doctors at last stage and
social doctors try to help knowing well the expiry
time of patient is near but they try their best.
CSRidentity.com
alongwith Developed Nation Network Trust is a
portal which is a social bridge of knowledge and
we try to get sponsors for each country and social
issue so that the social bridge is sustainable.
People like brands and that is where we become
a driver of creative experts from Ad & PR
to play role of a specialised Brand Doctor. But
we know are limitation & share links to these
Brand doctors issuewise so that related governments,
NGOs, UN can connect them directly. And yes, with
or without us. Mainly without us because we cant
give special attention to all countries, all issues,
all corporates, all products .............
Dont
send us photos, presentations, pdf or word files
... just send a para by email with links to who
you are, your country, your issue. Email to Datacentre
at CSR identity dot com
Founder
Sanjay Kumud Moreshar Bapat is one of the 4000
odd ashoka Fellows from 90 plus countries and
his death was postponed by Bhau & others to
help mother earth. So his purpose is become a
driver and create a toll free social bridge of
social doctors & hospitals and social patients.
Help and if he cant help, then there is no point
to live in this world, leave it, so that others
can take over. But yes, leave the concept of helping
behind |
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| NGO
Brands |
Most
humans even Brand GODDESSES and GODS.
Corporates brand
themself, their products or services. Like mobile
phones, cars.
Corporates,
FAs, Philanthropists have hardly invested in NGO Branding.
So, we plan to do it.
We
plan a dedicated page for each NGO Brand. On that page,
we will share
1) NGO Name with link to its official website
2) the issue which it services (maximum 5)
3) country brand (India is our global example since we
are working with NGOs in India since 1999. So we have
divided NGOs state as well as UT wise. If the NGO works
in say 10 districts of India, we will not share the districts
but will share related State / UT;
For countries other than India (however large is size
or population, we will just share the country brand with
link)
4) links to its donor page
We
will keep this to maximum 100 words because we have seen
that people dont read too much, they browse (if interested
they can go to the NGO website which we share)
The
top banner will be that of the individual or organisation
or product or service which sponsors the NGO brand info
(so the NGO Brand)
The
sponsor should not be any political party member or leader,
or charged with muder or a good website promoting many
NGOs or corporates (because we have certain restrictions
of a corporate not promoting certain entities which do
the same thing; respect but not promote) or
any single stakeholder, an activist, terrorist or a porno
site.
Every
corporate, funding agency, philanthropist, celebrity can
fund 1 or 2 or 50 or 100 or 200 NGOs (unless there prime
focus is get funds for NGOs).
They know there are great NGOs in different countries
doing similar or better work (in terms of quality as well
as scale), but they cant fund all.
So it is important that they promote or at least share
the NGO partner with other donors so that the NGO gets
more funds which are used to help people.
We
have experience in Branding (Advertising, PR, Social PR,
Identity), so we can help them Brand the NGOs they help
because Branding matters.
Donors must do Brand Surgery of NGOs they financially
support. |
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| Social
issues |
We
share all NGOs issuewise.
And many of them will be from secondary sources.
Which means we are not sure whether the NGO exists or
is only on paper or it existed till founder worked for
the NGO and after she or he leaving the world, the NGO
closed down but its website still exists.
So
what is the way out?
We share the NGO Website, so that the donor goes to the
website to see the status of the NGO as well as whether
the project exists or NGO is working but the project is
closed down.
We will therefore try to give link to the project of the
NGO
What
about donors?
First of all let us be clear that the canvas is all countries
in the world and is not limited to India.
Second,
we clear that each social issue covers not just NGOs (NPOs
or Charities), but Governments, Corporates, Corporate
Foundations, Funding Agencies, Philanthropists, Celebrities
...
Second,
we must say that while your name remains same whichever
country you are citizen of or whichever country you travel
to, after a lot of discussions with donors, we have taken
a decision which donors will not like but like.
Will not like because if the donor is from India, it can
only support NGOs in India or countries where the law
permits donation.
Will like because of two things.
We share the country, so that problem of the donor is
taken care of. And we share country alphabetwise. So Afghanistan
first and Zimbabwe last.
The success stories are covered within the issue. So the
donor can go to subissue and see the NGO which is successful
and makes impact of donation. |
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| Success
Stories |
Success
enhances brand value. On 24th March 2023, we took a decision
that instead of sharing 100 words of success story, we
should just give link it to related website and in bracket
say Success Story so
that only they get attention and visitors visit us to
find out more and more success stories on each issue.
We know this will take lot of time of donors so we will
share success stories in subissue pages within the issue.
Our role as a driver, is drive donors & volunteers
to NGOs and NGOs to Donors & volunteers. And to be
climate positive as well as do a 24 hour a day job, we
will be on digital mode. So no physical driving.
At
the same time, through video calls, we can meet clients,
communities saving climate.
In
each issue index page, on the right side, we will have
dedicated pages for subsissues of that issue and we will
share challenges of subissues on that page plus related
subissue success stories. |
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We
plan to share be success stories issuewise. These stories
will have 100 words with link to related stakeholder
and not have any images because people know pictures
are better than words and we want them to visit related
stakeholder to see the truth.
Also pictures dont need any language, they indirectly
speak the language of the visitors.
Stakeholders
Governments
NGOs
Corporates
Corporate Foundations
Funding agencies
Philanthropists
Celebrities
from films either donating some amount to NGOs or using
their status to promote NGOs or issues
While we share website links of about 20000 NGOs, 10000
corporates, 3000 Funding Agencies, 1000 philanthropists
and names (at times, we may not get the website of a
celebrity talking about social issues, so we may give
just names) of 3650 celebrities, this target looks
BIG.
But
in reality when there are millions of corporates or
millions of NGOs or thousands of celebrities in the
world, it is like a drop in the ocean of social challenges
which people think as donors think as social opportunities.
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