Editor Sanjay Kumud Moreshwar Bapat has worked in Advertising & PR and then Social PR & Identity.
Since 1999, he has been working with NGOs in India and in 2001 had started a portal on NGOs in all countries.
After working with Wally Olins, Guru of Corporate Identity, learning Unique Identity concept from Nandan Nilekani's research driven book "Imagining India", doing research on NGO Credibility & during that having seen how good donors help caring NGOs and some donors use or abuse NGO sector, he realised that people think that they can do any wrong thing but NGOs should be good, clean, credible, not corrrupt, governed properly and use most of the money they get as donation to community help and hardly any money should go towards salary, HR, infrastructure, logistics ... imaging they want NGOs working in rural development to go to villages regularly but if their logistics cost is higher, they will not like it. Same with NGOs working in forests or working with tribals ...

So while he wanted to Brand NGO Sector, he with interaction and reseach of the social sector of the world, realised that many donors (politicians, corporates, funding agencies, philanthropists, celebrities) use NGOs for doing work which is against the concept of NGOs (Which is NGOs - Non Government Organisations - must help Government in addressing the challenges citizens face, with solutations which are replicable, scalable, can be modified and many times are copied by other

s

they face.

in developed countries Working with corporates, he realised that they

however good or educated or must look

not just NGO Brand Identity

his idea of Branding NGOs is challenging

that Identity of social sector was as well as
, he realised that Identity

He has experienced now that

CSRidentity.com plans to share Celebrities are brands. If people cant meet the celebrity they like one on one, they attend functions, events, award ceremonies where celebrities are present and like to take a photo with them. Some people go to the extent that they visit the location of the house of celebrities and even if they dont meet the celeb, they take their photo there.

But millions of people dont know social doctors & dont value social doctors who almost donate their life to the social sector. When PM or President of a country visits other country, she or he meets political leaders, business leaders, industry associations. But they dont have half an hour in their already tight schedule to meet 5 or 10 social greats who helped development of that country or addressed social challenges from which visiting person's country can benefit. Agreed. But they must have someone of their team (at minister level) to meet the social doctors for an hour or so, understand their work. Its not photo session. Its learning, understanding and appreciating session.

We are not myopic and short sighted and say great people are just from the social sector.
They can be from sports, film, business, philanthropy, or may be scientist (infact CSRidentity.com thinks scientists whose work has global effect are global philanthropists), IQ test winners ... any celebrity who invests time (no, not invest time for photos) to promote any one social issue with great efforts. The celebs can be global, national, regional or even local level.

People think they have no time to read about social doctors, forget about even thought of meeting them.
They dont want to waste their time & money. It is perfectly understandable because we have seen humans, their liking or disliking. It is our responsibility to share names of Social Planet Leaders.

We share Great people at two levels
Global greats : Global examples of people who through their organisation impact large number of people in the world or those who may impact far less numbers but whose extraordinary work needs global attention or whose work pattern is innovative and can be replicable in the world.

National greats : People who are national greats (means those whose work is at national level)

Please do not recommend any name unless asked.
And we know money can buy greatness through advertising or PR (both are good) but its temporary.
Money cant buy sustainable greatness.
So while we are asking organisations to share social planet leaders, please do not even communicate those who have done small work (yes, we appreciate it but this does not make them social planet leaders, it can make them local leaders.) You can not give money to us or donate to any NGO and in return, share name of a person who may not deserve it. We are a social enterprise or not money minded organisation.

We will approach
CSRidentity.com will approach well known organisations (Donors, NGOs, Celebs, Award giving organisations) to recommend names of social planet leaders. We will study their profiles and then decide whether to share them as social planet leaders. If the organisation is ok of sharing their name of sharing social planet leader, we will share that so that if anyone has any query, they can directly contact them.

Awards
We do not recommend any one name of social planet leader for any award because while we know we can not be biased, we are driven by humans and not robots, so we may make mistake and want to avoid that. We will share the names to award giving organisations and they with their team or consultants should decide. CSR Consulting as an organisation which is parent organisation may give consultancy for cost because but CSRidentity.com as a free portal can not be asked to recommend because we may think of others whom the award giver can think and decide.

Bhau
Founder exist to share social planet leaders only because Bhau and others postponed his death on 28.08.2013

Past is shared last but good past lasts forever
Great persons work hard (intelligently) and think that the challenge they addressed expires.
But if we dont share names of great persons who have expired, we will make unpardonable mistake.
Every country has greats who left mother earth long time back but people remember and repect them.
People think God lives eternally. We think Social Planet Leaders may leave mother earth physically but their contribution has eternal existance. e.g. In Social Planet Leaders in Agriculture if we dont include M S Swaminathan who was global leader of the green revolution but left mother earth on 28 September 2023, it is not right. So we share present as well as past social greats and may not write Late M S Swaminathan because he exists in his contribution form.