Instead
of just sharing their names with links,
we plan to share their name with related
link issuewise.
Because our idea is Branding Social Issues
and not Branding Funding Agencies which
anyway have brand value.
Identity
Responsibility
Sustainability
Reputation
Brand value
WILL
to donate is common
It
is important that they have will to donate.
We think if they have WILL to donate then
either they can donate directly to NGOs
or Charities they want in their country
or any country outside (if they have said
it in their legal staement) or may have
strategy to donate specific issues, so they
can donate it to NGOs issuewise.
Corporates may decide to have their own
foundation and must register it with related
government authority..
It is important that they have a WILL to
donate.
In India we have seen WILL can be challenged.
That is ok in democratic world.
After all everyone has WILL, some to do
good, some to do bad and some others to
challenge good and waste world's time &
money.
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