Corporates by name : Why just brand name ?

If you say what's in a name, then why have a name.
Remove your name.
If someone asks you, who are you, then what is your answer.

Doctor, Husnad or wife, Son or Daughter, Specialist ....
Then they will say there are over million doctors.
You say I am eye specialist.
They will say there are hundreds of eye specialists.
If they ask you which country you are citizen of .. then you will name the country.

Why your birth certificate has your name ?
Why right from school, college, marriage, credit cards, voting, employment ... everywhere you share your name.

Why name is clear.
It is also a way to share your Identity, as to who you are.

All know this.
Corporates value it.
Its not financial value. Its value. That is why we are clear that Value Education is key.
you share your name.
Its simple. You are called by your name.

When founder read news about Kering Board, he wanted to know details of Kering. He knew Kering is based in France but it is not possible for him or you to immediately remember where 100 000 companies are based.

And he thinks corporates invest time, money and talent on their identity and branding.

100 000 names on one page is tooooo much.

Google is a search engine. The best and advanced search enging.
We searched in Google Unilever USA at 7.07 AM India time and got about 2,18,00,000 results (0.57 seconds)
The first was Unilever USA. Good.
Then we searched Unilever in Google at 7.09 AM India time and got about 13,90,00,000 results (0.72 seconds)
For Unilever NewZealand, we have to Google Unilever NewZealand
At 7.11 AM India time, we got about 43,20,000 results (0.60 seconds)

So you have to Google Unilever and the country name 150 times, to see Unilever in that country. We are no where near Google in their Brand value as well as people who use them or their annual turnover or technology. But we are different. We are human based not machine based. We know each human have only 1 life and her or his or transgender's time is critical. So we value your time.

By 15.3.2022, you just go to Unilever in alphabet U and within that Un which shares Unilever, yo will go to Unilever link in about 100 times, with Unilever and then the country and each link is different because each country link for Unilever is different.

Again, we know we are far far smaller than Google or Wikipedia.
But we are different.

Company official website
We went to Unilever website and on top, there is location selector where you get Unilever websites in about 100 countries. So they give you that. Then why ?
You go to Unilever website which gives you links to about 100 Unilever websites but you have to go to each country, which means 100 different pages. Whereas by 15.3.2022, we give you Unilever in U and within that Un and in one page you get all the 100 links.
That is how we are different.

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Namewise Corporates

Opportunity to Brands
We give opportunity to 26 Brands which can have banner on any of the 26 alphabets.

More importanty, we share minimum 26 pages on every alphabet like CorporatesA will have CorporatesAa, CorporatesAb, CorporatesAc ... upto CorporatesAz.
This is based on parameters.

Namewise corporates

We plan to share 100 000 corporate websites from all the countries & many islands.
And we will not share just any organisation registered as corporate (e.g. Grocers are registered as for profit entities or corporates; same with gas agencies or petrol pumps organisations ... but we cover corporates of a particular size)

People read news about Amazon or Tesla and want to see more news, about their team, about various products they make or sell, about their CSR and CSR budget with issues they finance, how they take care of environment & climate, how they plan to be sustainable so that investors can invest in companies which grow for the next 10 years .
And much more.

We cant share all that because then it will be seen as our views which others may object as they may think this is partial because it is not possible for any human to know in detail 100 000 companies, 100 000 products, 50 000 NGO Brands, 2000 Funding agencies, 1000 Philanthropists, 3000 Media, thousands of ad agencies, PR agencies and 50000 corporates by their industry.

So we give links to their official websites.

1) Anybody who wants to see Amazon website, will go to A.
But there may be say 2000 or 3000 or 4000 companies based on A.
So we have divided A into Aa, Ab, Ac ....
So for Amazon, they go to Am which are the first two alphabets in Amazon.

2) It is not possible to see say 1000 companies on one page because many see websites on their mobiles. So we plan to share between 80 to 120 corporates by Aa and if Aa has 300 coporates, it will be in 3 pages.
Which means 4000 corporates in A will be about 40 pages and anyone which takes banner on A will have banners on 40 pages.
We know Corporates starting with Q, X, Z will be far less

3) A company if it has operations (plants or offices) in countries, have to register their company in that country. So Unilever which has presence in over 150 countries will be 150 times and therefore next to the name of the company we share the country. So it is easy for people to see Unilever USA or Unilever New Zealand ... And important thing about Unilever is in India, it is Hindustan Unilever (HUL) where as in other countries it is Unilever followed by name of the country. We have been working with HUL since 2008, so we know them, their sustainability initiatives, how different brands from the same company are named without the name HUL in them (like there is Colgate toothpaste, there is no HUL in Pepsodent which HUL manufactures).

4) We therefore share the company by their name and separately under CorporatesinIndia or CorporatesinChina or CorporatesinUSA or CorporatesinJapan ... because NGOs are keen to know companies in their country (afterall most of the times, CSR Budget is given by companies in their country for NGOs in that country). So 100 000 companies are shared countrywise also. So one will find UnileverUSA twice. Once for corporatesinUSA and second by their name starting alphabet U

Why we share them twice is simple.
Each company's CSR may be different, their NGO partner's will be different in different countries. So countrywise corporate links share you that.

But there are millions who want to know Amazon. And most of them know it is headquartered in USA, so they may go to Amazon in corporatesinUSA. But the idea of sharing the companies came when we read Kering board has Emma. Now we knew Kering if France based but how many know of you know that. So Kering can be seen in CorporatesinK and within that CorporatesinKe

Sponsor has to pay fees ? Why ?
Sponsor has to pay fees for sharing banner.
These fees are not for content because sponsor or no sponsor, we are invest time in content. Fees are used for promotion, global promotion.
Again, there are many elements, where there will not be a sponsor but we have to invest time. We use the sponsorship amount to also help covering those areas which are not getting any sponsor like islands or social issues or health issues ...

Bhau, who started postponing death of founder had indirectly told him, that earn only that much money which can sustain yourself and future challenges you face plus income for your family's future specially Rohan. So earning too much money is not our concern (but yes, we may need lot of money for the hospital of young son or Yoga centre for his wife and more importantly lots of money to help give products to communities because giving money may not be used properly, but we also know that people need money and not products, so sometimes, we overrule our own thinking in terms of helping)

Money is needed to make global visibility of and we must have enough money to share social, health, climate issues which may not get support by anyone plus sharing how our global development examples develop with clean attitude.

We could have offered banner of right side to companies whose name starts with Aa, another one for Ab ... so 26 letters into 26 first two alphabets which is 676 but we have taken a decision on 10.2.2021, that we will have only 26 organisations whose banner will be on 26 alphabets. These are 26 alphabets from A to Z.

So companies whose names start with Aa, Ab, Ac, Ad, Ae, Af, Ag, Ah, Ai, Aj, Ak, Al, Am, An, Ao, Ap, Aq, Ar, As, At, Au, Av, Aw, Ax, Ay, Az will have only one sponsor banner, the one who sponsors all companies starting with A.

Same with other alphabets.
We share them in Aa, Ab ... format only because 100 000 divided by 26 means on one page there may be few thousand names and that is not a right way to share them. So Aa, Ab ...
We know more companies start with A or C or S or T and few start with Q, X, Z ...

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We also share corporates by their country differently because each country has ministries related to corporates and stock exchanges, here we share Brand names of corporates irrespective of country.

But again, we are different.
So we share country next to the name of the Corporate because we believe each country is a Brand