The
social, health, climate issues we cover in each country
or in each district of India are shared below. But we
have one page for each country and district in India
in this issue folder, where we will invite leaders,
communities, NGOs to share key issues in their country
or in their district in India.
Dont
think that CSRidentity.com is only about Corporates
because with you, we are building a portal with far
larger vision. For us, CSR stands for Conscience, Sustainability
& Reputation. So we think of every government and
stakeholder organisations (for profit as well as not
for profits) and individual citizens.
Please
remember, we have made provisions to share Identity
of each category (this is not our thinking but people
in that area) and 2 or 3 sample examples of corporates,
NGOs, Funding agencies, philanthropists, media, celebrities,
doctors, hospitals, parents, teachers, rivers, scientists,
Social work / MBA / Medical / Law colleges, Rotary /
Lions / Giants / Sports clubs, Religious / Historical
/ Tourism / Experiential tourism locations and of course
we share central governments, foreign embassies, UN
office countrywise because the law of each country is
or can be different. We started with this concept but
then thought we should have separate category folders
where we will share countrywise or district wise or
country & districtwise names of organisations or
agencies e.g. a separate corporate folder, where we
plan to share countrywise corporates or a separate MPs
folder where we will share districtwise Member of Parliaments
of India (MPs) or a doctors folder where we will share
countrywise names of doctors but in case of India, we
share them districtwise doctors.
But
we were told by visitors and clients that each country
is different not just in law but has its culture, topography,
political systems .... so we must go back to earlier
process. We thought a lot about it and realised that
though our founder thinks World is one, he must understand
that world has countries and each country has different
laws because they are based on the topical & administration
procedures. So we had categorywise folders and within
that folder we shared countries, then we went back and
made each country / district folders where we share
all categories in that country / district and after
5.5 years we are going back to our thought of categorywise
folders like a folder for corporates, NGOs, Media ...
where within that folder we have either countries or
districts or countries as well as districts. This is
not a question about what we think but a lot of research
and then finally we decided that a doctor is a doctor
and therefore we went back to our thought of categorywise
folders.
But
this is just one step, so our founder keeps his Global
example India differently. Each social issue will be
shared with districtwise programmes because integrate
districts of India and you get country India. Of course
for admin and other reasons India has 29 States &
7 Union territories and the laws of them can be different
because they are governed separately though central
government is main for integration. In health issues,
we are just beginning to share challenges and solutions.
In
all social issues, we have pages for each country.
India is our global example, so in all social issues,
we have pages for each state / UT / districts of India.
In all health issues, we will start with medical challenges
and solutions to each issue and challenges & solutions
for patients & relativess.
We are planning to give links to country governent's
on social & health issues, so that one can see what
the government is doing for its citizens.
In case of India, the district pages have provisions
to share names of doctors and hospotals in that district
with specialisation is related health issue.
e.g. A cardiac surgeon in Murbad will come in Thane
district.
All
of us have brain and heart. Integrate them and then
work.
We have experienced that many social organisations focus
so much on social work (with heart) that they think
if they are doing good, then money will follow good
work (means they will get the money).
They hardly invest time in sharing their good work because
they think good work doesnt need publicity.
But how can funders in metro cities within the country
or outside the country know you are doing great work
?
Corporates are based in metros or minimetros because
their employees want to live in a developed infrastructure
like roads, airport, school, hospital, hotels, meetings
.... So many professionals in corporates or foundations,
funding agencies, volunteers, media are based in metros,
cities and they may not be aware of the great work in
rural areas.
Plus going to rural areas for volunteering is difficult.
Social sector must use business skills so that they
can scaleup, get good employees, volunteers...
Working with 100% social mindset is not going to result
in scaling up the good work.
So while they use heart, they must integrate it with
brain to earn funds.
So it is clear that all must use Integration of Brain
& heart.
Of course, the percentage of use of brain & heart
will be different in case of corporates & NGOs will
be different.
If
a corporate is only using brain to earn money and has
heartless behaviour, then they must remember that, heart
is key.
One can be brain dead. But if heart stops, humans are
dead, so have a heart.
Remember, its not just financial sharholders in the
company that should invest 100% of your time & money.
Poor people are shareholders of this great big world,
so alongwith the profits that you earn, if you help
some of the Below the Poverty Line with heart, you get
invaluable satisfaction.
And climate is the biggest shareholder of mother earth.
So invest in climate, reduce plastic use, take care
of climate positive work and packaging .