Important decision taken
Some have great identity, so they are known ...
they are brands
Some do advertising, PR to enhance their brand value.
So that the Brand name is popular.

Ask many people,"Who walked on moon first?"
Many people answer above question quickly.
They say the right answer : Neil Armstrong

Now ask, "Who was the third person to walk on moon ?
There are hardly any answers.
So Neil Armstrong has far greater human brand value than Pete Conrad who was the third person to walk on moon.

In Olympics, they give 3 medals, Gold, Silver & Bronze.
So we are saying third person.
Of course if you ask who is the Gold Medalist for 100 meters running ... people who are fans of watching running competitions will mostly be right for last Olympics but they may not remember the third person which means the Bronze winner.
Most of them know Usain Bolt who left Olympics but not the bronze medalist.


So we have decided
For corporates, we have one folder for each country.
Rest of the key stakeholders like government, NGOs, funding agencies, NGOs, political parties, ad agencies, PR agencies, Doctors, Hospitals, religious locations, historical locations, rotary clubs, Lions clubs, MBA colleges, Social Work colleges, Medical colleges, Law colleges, film celebrities, sports celebrities, various types of celebrities, helplines .... we have one folder each which has 258 country, SAR, island, territory pages.

In each country folder including India, we have pages for each social, health, climate issues and we are inviting NGOs to share their name and link it to the appropriate NGO official website. Thane is not a country, it is a district of India but we share Thane in country format. So each social, health, climate issue has one page.

We have individual folders for each social, Health, climate issue where we share challenges and solutions, success stories and failure points

Thane is a district in India which means Thane is not a country.

If we see the population table of the world on 18.8.2019 at 22.24 hrs, Thane at just 8 million population (We do not know the exact population of Thane district on 18.8.2019), only more than 102 countries are above Thane population.
So Thane (in terms of population) is bigger than SAR HongKong, and well known countries like Singapore, Denmark, Finland, Newzealand, Kuwait, Jamaica (country of Usain Bolt), Fiji, Bhutan ......

We want many citizens of Thane to volunteer or donate even small amount to enhance the identity of Thane district and make it as one where everybody helps related government offices and make them ideal power houses, and with citizens we want to make Brand Thane.

No PM, President, Queen, King can change the geographic conditions in just 5 years unless one puts a nuclear bomb which devastate every condition of the area. So nobody can change the beautiful forests in some African countries or the sea conditions in New Zealand or the ....

Simple example of founder is : When he had an almost fatal accident, for somedays he was given oxygen therapy which means he was kept in oxygen therapy capsule for some time of the day which gave him oxygen. Oxygen was used for medical treatment purpose. We are not doctors who know the scientific reason but as a common person with no medical science knowledge, we saw the link as to how Hyperbaric Oxygen Therapy works.

We all use Identity.
Its like Air we breathe without knowing the exact components of air.
Each location has identity and this location can be a village, town, district, state, union territory, county, country, island, territory, continent, or river, ocean, world, universe.

The identity of an organisation must be so clear that it becomes yardstick against which its products, services, behaviour and actions are measured. This means that the identity can not simply be a slogan, a collection of phrases : it must be visible, tangible and all embracing.

Everything that the organisation does must be an affirmation of its identity.

A further component which is just as significant although it is not visible, is how the organisation behaves : to its own staff and to eveybody with whom it comes into contact including customers, suppliers and communities.

Corporate identity is concerned with four major areas of activity :
- Products / services - what you make or sell
- Environment - where you make or sell it - the place of physical context
- Information - how you desscribe & publicise what you do
- Behaviour - how people within the organisation behave to each other and to outsiders

CSRidentity.com name has Identity not by chance but with a clear purpose.
We want to change the very concept of CSR as Corporate Social Responsibility.
CSR means Conscience, Sustainability & Reputation.
We want to change the very thinking that only Corporates have Social Responisbility. NGOs also have social responsibility and so does the govenment, funding agency, media, doctors, religious locations, countries have.

Now if one says that Corporate Social Responsibility is just one of the roles and responsibilities of corporates, it is good.
But then why dont we have popular brands like Engineering, Manufacturing, HR, Governance ... why just CSR.

It is because Conscience, Sustainability, Reputation are key elements of not just each individual on earth but each Government, NGO, Corporate, Media ....

We want to create CSR's Identity in the above mentioned form which means every individual & institution (including governments, not for profits, for profits) should have social responsibility.
It is like air or water.
Can a human live without air which gives us oxygen
or without water ?

So mentioning SR as Social Responsibility in CSR is sort of myopic (Some may call it focus but according to us the focus is very small and does not consider every individual & institution. C cant be missed which means without conscience nothing survives).

Commonly used metaphors for conscience include the "voice within", the "inner light", or even Socrates' reliance on what the Greeks called his "daimōnic sign", an averting (ἀποτρεπτικός apotreptikos) inner voice heard only when he was about to make a mistake. Conscience, as is detailed in sections below, is a concept in national and international law, is increasingly conceived of as applying to the world as a whole, has motivated numerous notable acts for the public good and been the subject of many prominent examples of literature, music and film.

If you want, citizens can term CSR as Citizens Social Responsibility or national government's can term CSR as Country's Social Responsibility or NGOs can term CSR as Community Social Responsibility or one can term CSR as Climate Social Responsibility ...

Many film celebrities care for their image and value themself as a brand and create their own identity and so do sports celebrities, music celebrities.... Science celebrities are great and invest their time for innovations or discoveries. So all citizens value them and their identity is automatically created.

CSRidentity.com has created the terms developmental celebrities, health celebrities, environment celebrities, science celebrities and wants all citizens to value them.

Corporates create corporate identity and even brand identity.
While many dont call them for profits, we know that ad agencies, PR agencies, funding agencies, consultanting & research organisations, hospitals, social entrepreneurs... are registered as for profit entities like corporates and we want them to enhance their identity so that citizens in their country or citizens from other countries in this world, value their identity.

We want not for profits like NGO/NPO to create (or if already created then enhance) their own identity.

NGOs / NPOs should do it immediately because it helps them get retail or good financial donors, volunteers....

We know, word of mouth is great and real. But the speed is limited through word of mouth publicity. It picks up much faster when one uses other media like social media or use campaigns, vehicles with expertise like ad agencies, PR agencies...

The simple thing to calculate is the medium one uses to travel.
If we want to go for 10 metres or 100 metres or even 1000 metres, we may use walking as a medium.
If we have to travel to meet someone who is 3 Kms or 10 Kms or 100 Kms, then we use cycle, scooter, motorcycle, bus, train or automobile.
If we have to meet someone who is 1000 Kms or 10 000 Kms away, then we use aircrafts.
This means that for travelling we use media. Then if yourself or your organisation has to travel faster because you want to scale up your operations, then please use other forms of media.

So now, we want to create Identity or enhance Identity for individuals & institutions. We start with giving visibility to them so that one can see what they are and through their behaviour, they will create identity - no other individual or institution can create your identity, its self.

In case of corporates, hardly anyone meets the Board or Chairperson or CEO ... people first meet the security person, the receptionist, then may be lift operator .... so the identity of the corporate starts right from how these people behave because they are representatives of company one visits.

Corporates create corporate identity and brand identity.
We dont understand why only corporates care for this because Branding is helpful for NGOs, Funding agencies, celebrities, all individuals, all countries ... because in case of organisations, it creates good human resources in terms of employees, board ...in case of individuals they create good friends, in case of politicians, they create good vote bank, in case of celebrities they create good followers .......

In advertising & PR ways, how can you write about the identity Sanjay Kumud Moreshwar Bapat, founder of CSRidentity.com ?
BAD PR Integration
B is a short form of Best, AD is short form of advertising,
PR is short form of Public Relations, Integration is what we do

Founder worked in Advertising & PR before starting his life journey as Social Entrepreneur.

Yes, some people think B stands for Bad
Instead of doing things, founder has decided to integrate the good social programmes, initiatives, schemes that individuals and organisation across the world do.

May be it is similar to the advertising of a broken TV for Onida where he worked in Advertising from 1990-93. Yes, nobody wants to buy a broken TV but the creative behind the idea was completely different & was a great success.

Founder knows that most of the people hardly invest time in working for the poor or working on social work because they have their own ways of living life.

Yes, a few million of them start companies or enterprises or consultancies which give employment & income generation to millions of people in different countries, some act in films which is great because people love to go to movies (many think social work is boring, but most of the films have direct connection with society - not housing society but society)

Many people feel we are doing BAD PR which means not at all good PR. But they must understand BAD PR means Best Advertising & PR Integration services to every individual, organisation, government, country doing social, health or just cheque book philanthropy work. (We want Check before and after signing a cheque, but we are fully aware that we cant change the mindset of people suddenly)

The idea is also that all individuals, organisations, projects must be Sustainable & have positive Reputation.

Services is again what we do or he does and it is not just servicing human beings but his vision includes all living beings and all not living things plus of course the organisations, countries, oceans, continents, world, universe.
So BAD PR Integration.

He is an individual and has formed an organisation.
But he feels this organisation is "for & by all", which means it is ideally governed by all citizens and ethics, quality are not just words, it means ethics, quality.

Our experience in how Reputation leads to Sustainability
Reputation helps sustainability is what we have personally experienced on 28.8.2013 because so many individuals and institutions helped our founders' sustainability after an almost fatal accident.