|
|
CSR Brands |
How
we identify CSR Brands ?
Some corporates have special section within
their website on CSR or ESG or Sustainability.
But ,
we have experienced that some corporates do
CSR but do not have a separate page on their
portal and it maybe in their annual report
or about us page. So we might miss those corporates
which help communities. Hence it is ethically
right to put that corporate in countrywise
corporate page.
Communities
want corporates not just to make profit but
use a part of the expenses (please note we
are saying not profit but expenditure like
machines, logistics, infrastructure and employees,
supply chain ...)
It
is important for corporates to sustain operations
so that they can help their founders, top
management, employees, supply chain (and of
course their families).
So making profit has to be priority one.
Afterall, they are for profits.
But
while making profit, it is important to earn
income and not make profit through corruption
or using people and organisations and of course
climate in wrong way. Else the reputation
of the corporate is temporary.
So
CSR Brands are those who financially help
communities through social, health & climate
initiatives directly or in partnership with
NGOs, Governments, UN.
We
plan to share 36500 CSR Brands from 150 plus
countries and 10 000 success stories of Corporates,
NGOs, Funding Agencies, Celebrities, Philanthropists
..on social, climate & health issues.
On
28.08.2013 founder had an almost fatal accident.
The accident changed our vision in terms of
canvas of coverage. From India and Thane,
we now cover all countries, islands, oceans,
continents, planets, world & universe.
Corporates, Philanthropists, PR Agency, Friends
and school & college friends all helped.
Financially as well as timewise. Bhau,
father of founder who gave him house &
property through Gift Deed before the accident
was the first person on earth to start postponing
his death because he has not served Mother
Earth enough. If anyone on earth says
it was father (Bhau) who helped his son (founder),
then world will think he or she is right.
That is only because their thinking is blood
relatives are related. We are related to people
from many castes, many religions, many nationalities
because we think beyond blood relations.
Now
we want to give Return Gift. Not to Bhau and
friends.
If may look selfish because founder thinks
world as his family. Some help, some dont,
some others who are against goodness, will
think differently. Worldover, within the family,
there are disputes. Over money, property,
shareholding, patents ...
Founder
has decided that as his Responsibility he
will invest personal time and money to make
36500 CSR Brands.
He thinks his identity is IIT which is Integration
of Investment & Time. |
Brand
Makers and Brand promoters
Ashoka
Ashoka is Washington based and as of May 2023
has just about 4000 Social enterpreneurs in
92 odd countries as Ashoka Fellows.
And this is from about 7 million NGOs (We
dont know the number but know that in India
itself there are over 3 million NGO and like
population, India has the largest population
of NGOs in the world) working in 193 UN Member
countries, 2 SARs and many islands.
Founder was an Ashoka Fellow during 2005-2008
and knows how important it was for him to
be financially supported by Ashoka.
.
Now if some Ashoka Fellows have joined politics
(e.g. Delhi CM Arvind Kejriwal is an Ashoka
Fellow), then we will remove the NGO they
started. But if they have left the NGO and
joined politics, then we will not remove the
NGO)
|
|
|
|
|
|
|
|
| Our
request to corporates in the world |
10
minutes Yog
It is vital because in this competitive world,
each corporate leader goes through stress &
tension.
Relaxation is important.
And like respiration, it is everyday
till you live.
Products
made by your company has expiry date, so is the
you as a product made by your parents.
So till you live, give your time, talent to your
company, your family & friends.
7 Hours of talent
Many NGOs across the world are led by people who
focus more on helping communities than on earning
lot of money.
Their professionalisation is overtaken by emotions.
Its important that corporate CEOs share what they
do in professional competitive world like branding
of corporate & products (NGO Branding &
Programme branding for social sector), Communication,
HR Policies, Supply chain policies, safety &
protection of information and people, how taking
care of families of employees is important because
employee gives 8 hours a day for the company but
16 hours is with the outside world (outside world
include family, which is important but is strange
when we put it as outside world). Success planning
NGOs
need to understand how the talent corporates use
is useful for them because many times, NGOs lack
succession planning.
NGO
Shopping Malls
Corporates
make money by selling products and services. NGOs
use their skill by helping communities address
their challenges. Its important that NGOs take
a step forward by marketing products amde by or
services offered by community members. And instead
of individuals from the community, NGOs should
use this as part of them because they deal with
corporates, funding agencies .. and they are known.
So it takes less time of communities in marketing
themself because the marketing agent is NGO Brand.
And
manytimes, corporates have shops as their agents
which sell their products. So NGOs can also be
agents of corporates, specially in areas where
corporates have less reach out or where NGOs not
only have good reachout but are seen as part of
family of consumers (communities).
e.g. slums, villages and important is disabled
communities, senior citizens, widows, males who
lost their wife and parents and are alone ...
Term
Insurace
Focuse
of social workers and leaders of NGOs is helping
communities address challenges they face regularly.
In that they earn far less than what they could
have earned if they worked with corporates.
Manytimes
NGOs work in dangerous areas like floods, communal
harmony, earthquakes, criminal mined people or
parents who do not care their children or children
who do not look at their parents.
It
is important that if a corporate is giving donation
to the NGO, a small percentage is used to pay
term insurance of NGO Leader. Term insurance of
a person means if a person dies during the span
of term insurance, then her or his family or whoever
is nominated gets insurance money.
After
an almost fatal accident on 28.8.2013, founder
has done a term insurance because he he plans
to build a digital bridge between corporates,
funding agencies, philanthropists, celebrities
on one side and NGOs on the other side and his
canvas is world.
Now
it may happen that he dies giving hardly any money
to family, so he has done a term insurance.
|
|
| |
|
