Why no
ads ?
It may seem surprising that when we share slogans which is
ad driven, we do not accept any ads. But any person who has
worked in advertising knows that there should not be any dilution
of one's ad and it is not at all advisable to share your slogan
when major portion of the page which shares slogans is taken
as advertising by any other company.
Founder
Sanjay Kumud Moreshwar Bapat worked in Advertising and Social
PR from 1985 to 1999 and he knows that every brand has a tagline
or a slogan.
Advertising
helps the brand share its identity and image is built by continuously
sharing the same thing so much that it becomes a habit. (Founder
therefore liked the idea of Lifebuoy af a 21 day programme
where school children are told about washing the hands regularly
for four weeks at their home and school. So washing hands
becomes a habit.
As a responsible
brand, Lifebuoy never told wash the hands with Lifebuoy but
they shared that Wash the hands so that child health is taken
care of. This means child does not fall ill easily (of course
a child is a human being and may get ill, but the idea is
the child doesnt get ill because she / he has not washed hands
and avoids related diesases). This is good for parents whose
children go to Municipal schools because their family income
is low and they must spend money on child's disease (but no
disease means no money or less money spent) and the attandance
of the child in school also increases.
So that's
real Social Responsibility of a Brand.
We know its easy to say but very very difficult to follow.
But on
TV, every brand advertises with its slogan
Coffee
Deodorants
Detergents
Flour Atta
Hair oil
Ice cream
Jam
Ketch ups
Noodles
Salt
Sanitary Napkins
Shampoo
Soaps
Soups
Tea
Tooth pastes
Water Purifiers
Agriculture
Airlines
Automobiles
Banks
Beverages
Bicycles
Biotechnology
Body sprays
Brewery
Building Materials
Business Services
Capital Goods
Cement
Chemicals
Cleaners
Cold drinks
Communications
Computers
Conglomerate
Construction
Consulting
Consumer
Cosmetics
Courier
Defense
Dental Health
Diamond
Digital
Diversified Financials
Drinks
Education
Electrical Equipements
Electricity
Electronics
Energy
Engineering
Entertainment
Farm Machinery
Fertilisers
Films
Food
Gas
General Merchandise
Health
Home Entertainment
Homes & properties
Hospitals
Hotels
Household & Personal Products
Infrastructure
Information Technology
Insurance
Internet
Jewellary
Leasing
Legal
Liquor
Logistics
Materials
Media
Metal
Mining
Mobile
Motorbikes
Oil & Gas
Online Shops
Packaging
Paper
Petrochemical
Pharmaceuticals
Post
Power Generation
PR
Printing
Publishing
Real estate
Scooters
Security
Semiconductors
Shampoo
Shaving creams
Shipping
Software
Sports
Steel
Taxation
Technology Hardware
Telecommunications
Television
Textile
Tobacco
Toothpastes
Transportation
Travel
Waste Management
Water
