CSRidentity
 
 
 
 
 
Slogans

Why no ads ?
It may seem surprising that when we share slogans which is ad driven, we do not accept any ads. But any person who has worked in advertising knows that there should not be any dilution of one's ad and it is not at all advisable to share you r slogan when major portion of the page which shares slogans is taken as advertising by any other company.

Founder Sanjay Kumud Moreshwar Bapat worked in Advertising and Social PR from 1985 to 1999 and he knows that every brand has a tagline or a slogan.

Advertising helps the brand share its identity and image is built by continuously sharing the same thing so much that it becomes a habit. (Founder therefore liked the idea of Lifebuoy af a 21 day programme where school children are told about washing the hands regularly for four weeks at their home and school. So washing hands becomes a habit.

As a responsible brand, Lifebuoy never told wash the hands with Lifebuoy but they shared that Wash the hands so that child health is taken care of. This means child does not fall it easily (of course a child is a human being and may get ill, but the idea is the child doesnt get ill because she / he has not washed hands and avoids related diesases). This is good for parents whose children go to Municipal schools because their family income is low and they must spend money on child's disease (but no disease means no money or less money spent) and the attandance of the child in school also increases.

So that's real Social Responsibility of a Brand.
We know its easy to say but very very difficult to follow.

But on TV, every brand advertises with its slogan.

 

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