Corporates
: Share NGO Partners
Corporates financially supporting NGOs is good.
But they can take a step forward.
They can go beyond financially helping NGOs by just mentioning
the NGOs they support so that the Brand Value of NGOs get
positive benefit.
And
if the corporate is registered on stock exchanges it is an
additional step in promoting the NGO partners.
We
are not disturbing privacy of the corporate and they can decide
whether their NGO partners should be confidential matter or
it should be shared in public zone. When a company is listed
on stock exchange, they must share their with their shareholders
and investors. So go beyond that and share with people at
large, so that the NGOs benefit at no cost to you. Of course,
you have to be very careful and may have a legal document,
where the NGO partners do not misuse your corporate identity
and brand value.
What CSRidentity.com plans to do ?
CSRidentity.com
plans to share NGO Brands in 3 ways.
1)
CSRidentity.com will have a separate folder where it mentions
the corporate and below which it share the NGO partners of
the corporate. And this section is not sponsored by any corporate
or funding agency or even NGO but the banner will be of Bhau,
father of founder who was one of the many who postponed founder's
death to help the social sector in this world.
2)
CSRidentity.com shares countrywise NGOs which share NGO Brands
countrywise because people want to help NGOs in their country.
The link of NGO Brands will be given to their official website.
3)
CSRidentity.com has a separate section called NGO Brands where
we share NGO Brands alphabetically not by country but by the
name of the NGO). Here while we link the NGO Brand to the
country where it is from, below the NGO Brand, we share a
link to NGO Funders on the NGO page which we do not share
on countrywise NGOs page because there are NGO Brands as well
as all NGOs in that country available with us and we do not
want too lenghty any page because it we know people do not
like alenghty page. NGO
funders page share all NGO funder or partners of the NGO and
not individual funders
CSRidentity.com plans to share 10000 NGO Brands across the
world and call the NGO an NGO Brand if it is supported by
corporate, funding agency, corporate foundation, philanthropist,
celebrity, UN
If
an NGO is supported only by Government, then we dont call
it an NGO Brand because Governments are managed by politicians
and we understand that sometimes, they have to donate to smaller
NGOs in areas where the government needs to tackle challenges
and they may know the NGO is not good but they do not find
any other NGO in that region helping communities suffering
that issue in their region.
Health
issues
Corporates supporting health issues related to its employees
is good but we think it is their basic responsibility just
like earning profits or earning income is basic. So we do
not cover that under health issues.
We
cover only those corporates which are supporting an NGO which
has programmes on health issues and even it its an NGO which
primarily takes care of the employees of the corporate, we
share that because NGOs get some income or develop relationshiop
with the corporate.
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