Typical interactions companies can have with their consumers
Dedicated Consumer Affairs organization, web portal, telephone, and written interaction
Consumer insights research
Specific consumer studies, including on CSR/sustainability

What should be discussed in these brief meetings
Product ingredients
New product inputs
Labeling
Issues like Health, Nutrition ...
Issues like product use and recipes
Buying and use behavior
Consumer priorities

Benefits of these meetings
Understanding and alignment with consumer interests and trends
Direct, high-touch relationship with key consumers
Trust and ability to communicate rapidly