Why
no ads in pages where we share Brand Slogans ?
It may
seem surprising that when we share slogans which are ad driven,
we do not accept any ads. But having worked in Advertising &
PR, we know that there should not be any dilution of one's ad
and it is not at all advisable to share your slogan when major
portion of the page has advertising of a different brand of a
different company. Of course, we can use this space to promote
our global example and that too retail donation to make this place
a real global example of retail donation.
Any
advertising & PR agency in any country can share their brand
slogan free because it is our responsibility to share how creative
teams work hard to get Mind Share which leads to Market Share.
Dont email
us any photographs, images, presentations ..just email following
1) Name of brand with its slogan
2) Type of brand e.g. soap, television, mobile
3) Name of the ad agency which generated this ad slogan with link
to the ad agency website
4) If the same brand has different slogans in different countries,
just mention the country where the ad is run
Founder Sanjay
Kumud Moreshwar Bapat worked in Advertising and Social PR from
1985 to 1999 and he knows that every brand has a tagline or a
slogan.
Advertising
helps the brand share its identity and image is built by continuously
sharing the same thing so much that it becomes a habit. (Founder
therefore liked the idea of Lifebuoy 21 day programme where school
children are told about washing the hands regularly for four weeks
at their home and school. So washing hands becomes a habit).
As a responsible
brand, Lifebuoy in school never told students to wash the hands
with Lifebuoy but they shared that Wash the hands so that child
health is taken care of. This means child does not fall ill easily
(of course a child is a human being and may get ill, but the idea
is the child doesnt get ill because she / he has not washed hands
and avoids related diesases). This is good for parents whose children
go to Municipal schools because their family income is low and
they must spend money on child's disease (but no disease means
no money or less money spent) and the attandance of the child
in school also increases.
So that's
real Social Responsibility of a Brand.
We know its easy to say but very very difficult to follow.
But on TV,
every brand advertises with its slogan
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