Founder
knows one person can never do all the things all the time
even in her or his locality because challenges may die
but new challenges take birth. If no one can do all the
things all the time in their locality, then doing it in
any
country or continent or world or universe is not possible.
So founder has decided to promote people and organisations
in different countries. And when he leaves this world
(expires) someone should take over. Maynot be CSRidentity.com
but promoting others who do work in any form.
He will use his learning in life (whether it is his post
graduation MBA or advertising, PR, social PR and Identity
work experience or sharing NGOs in India since 1999 or
how even so called middle class people have ego attitute
that is unbelievable) to promote social organisations
and of course corporates which gives livlihood to billions
of people in the world as employees, supply chain, wholesale
agents, retailers .... in different countries in this
world.
Rose
is considered as "Symbol of love". Roses are
brands which win nose, heart and mind. .
From about 230000 types of flowers on earth, millions
of people remember rose which is 35 million years old
& is masterpiece of all flowers.
Love
rose flower but remember that even a rose tree has leaves
and thorns.
The leaves are social issues which will live till there
are humans in every country.
Dont neglect the social issues. They are part of a life
tree.
Rose tree has thorns.
In Botanical terms, they are not thorns but prickles whose
purpose is to protect plants from would be predators.
Each country must take care of its people's social issues
(leaves), protect itself from enemies (predators) and
these enemies can be internal or external.
Outside
world sees only rose flower
If you see Rose Awards, they share roses and not rose
trees and even if they share trees, the focus is on roses.
People see what is presented to them. That's brand image.
Rose brand image is never thorns. It is flower.
Nobody will make thorns or prickles as celebrities.
But we know prickles (villains) are celebrities like Pran
or Amjad Khan in Hindi Films.
So people believe in image and not completeness.
CSRidentity.com is for the people, so we will brand good
things.
But founder is a social entrepreneur. So social, health
& climate issues, which people neglect must be shared.
That is what we will do. |
