We are not limiting about the competition that corporates face. Even non profits, like the NGOs or funding agencies or celebrities campaigning for a particular NGO/NPO, face the competition.

We believe that the competition has to be fair. e.g. how can one compare what they get in USD 1 with what they can get in USD 100. Afterall, one can not compare what they get (quantity as well as quality) for their meal on a roadside hotel with what one gets in a 5star or 7 star hotel.

Competition has to be fair in terms of pricing, benefits, target audience ....

We will soon have expert views on competition.