The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.

To achieve this mission, BCI works with a diverse range of stakeholders across the cotton supply chain to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas.

Our four specific aims:
1) Reduce the environmental impact of cotton production
2) Improve livelihoods and economic development in cotton producing areas
3) Improve commitment to and flow of Better Cotton throughout supply chain
4) Ensure the credibility and sustainability of the Better Cotton Initiative