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Founder Sanjay Kumud Moreshwar Bapat worked in Advertising between 1987 to 1993 and then joined Advertising Department of Mirc Electronics famous for ONIDA.
He has seen how creatives have potantial to change the mood of the consumer, customer, media and people in general.
But "Client Servicing" department, where he worked have to convince clients first and then consumers.
He was lucky to work in ONIDA where creativity of Advertising Avenues won Mirc easily