Welcome to Stakeholders
Governments (200)

Political parties
(Start from Oct 13, 2016)

Corp, FAs, NGOs, Phil
Corporates (10000)
NGOs (150000)
Funding agencies (1000)
Philanthropists (1000)
Foreign Embassies/consulates

Media, scientists
Media (3000)
Scientists (300)

Helplines, pledges
Helplines (365)
Pledges (100)

Ad / PR agencies
Ad Agencies (2500)
PR Agencies (500)

Doctors, hospitals, lawyers
Doctors (2500)
Hospitals (500)

Famous natives
Famous natives (5000)
Key people

NGO management
NGO top management
NGO social workers
Credit Rating of NGOs

Consultants / researchers
Consultants (200)



Business (200)
Developmental (100)

Universities / institutes
Social Work (1500)
MBA (1500)
Legal (250)
Medical (2500)

Celebrities (6000)
Celebs-Developmental (1500)
Celebs - Environment (200)
Celebrities - Health (500)
Celebrities - Academic
Celebrities - Activist
Celebrities - Art
Celebrities - Architect
Celebrities - Business
Celebrities - Comedy
Celebrities - Dance
Celebrities - Drama
Celebrities - Engineer
Celebrities - Fashion
Celebrities - Film
Celebrities-Exp film producers
Celebrities-Budding flim produ
Celebrities - Film writers
Celebrities - Fine arts
Celebrities - Food
Celebrities - History
Celebrities - Journalism
Celebrities - Law
Celebrities - Literature
Celebrities - Media
Celebrities - Music
Celebrities - Photography
Celebrities - Political
Celebrities - Police
Celebrities - Religion
Celebrities - Royalty
Celebrities - Science
Celebrities - Singing
Celebrities - Sports
Celebrities - Television

Global presence
Global Compact
Religious Leaders (wrong link)
United Nations
World Bank

Typically, the focus of CSR sites is on philanthropy. But we have started the process of redefining CSR. From our earlier belief that CSR means Corporate Social Responsibility, we now have come to the clear view that for each stakeholder, sustainability of work is critical because it helps to serve more communities whether within the country or in countries other than one's own country.

Earlier, we were of the view that only developing and underdeveloped countries must move upward and become a developed country. But visiting many countries, we realised that many progressive and so called developed countries face same issues, but human behaviour may be different. e.g. we know accident is a far bigger issue in a country like India and people fear of police at the accident venue but when we visited UK, we saw one youth hit by a vehicle and was lying on the road but immediately citizens came for help.

While philanthropy is critical, one must know how they make money which is used for philanthropy. So a corporate may invest millions of dollars in philanthropy but its business processes or human rights and other policies may not be anywhere near perfection. So, we have started the concept of sustainability in the form of a sustainability tree (yes, we believe that one must take care of nature and why sustainability tree, we have stopped printing the calendar so that we can save trees because paper means cutting of wood).

We will share the examples of each branch and leaves of sustainbility tree by March 2016. Stakeholders must share their practices so that other stakeholder can learn them.

With this, we have covered internal and external stakeholders.

Enlightened companies across the world are moving from stakeholder managemnet to stakeholder engagement through communication and dialogue.

Just look at what you see as your current stakeholder groups. And compare them to the potential stakeholder groups listed on CSRidentity.com. You will realise that you need to engage with not only more stakeholder groups, but also do it creatively, and with defined frequencies, and with built in emergency plans.

Of course, as happens in every business aspect, you can apply 80 : 20 rule, where you can define on priorities or ranking the groups, and your time and other investments in them. You can not neglect any stakeholder.

All are advised to use the following structure of stakeholder engagement.

List of potential stakeholders is shared on CSRidentity.com
Key concerns
You many have some concerns working with some stakeholders, and they may change from time to time.
Key risks / opportunities
Working with stakeholders sometimes offers some risks and many times, great opportunities. List all possible ones for better action plan
Action Plan

Decide on frequency of communication for each stakeholder group..

Decide on type of dialogue and act on it.

Management to Engagement is the mantra.

Recommended review every six months to a year, depending on the stakeholder group.

We are currently analysing how companies across the world are addressing stakeholder engagement and would present key action plan your company can have for each of the stakeholder group.

AccountAbility has been at the forefront of developing tools and standards for quality stakeholder engagement for several years. The AA1000 Stakeholder Engagement Standard (AA1000SES) - the first international stakeholder engagement standard - was published in 2005. A substantial international multi-stakeholder review commenced in early 2009 and a draft is now ready for public review.

Alan Knight, Head of Standards at AccountAbility launches the revision process of the AA1000SES and opens the new re-developed wiki, where the standard will be revised using collaborative drafting. The standard will be revised in a similar way to the AA1000 Assurance Standard (2008), which was the first corporate accountability standard to be revised using a web-based wiki platform.

Business software maker SAP has changed the face of sustainability reporting to be more user friendly to readers, while also providing new interactive stakeholder dialogue capabilities through its website and social media. Listen to Sami Muneer speak on the company's journey in the process, setting goals, feedback so far from employees, and what he believes the future of sustainability and corporate responsibility holds for reporting and stakeholder communications.

We all need to grow our businesses but not at the cost of the planet. We're teaming up with suppliers, customers and consumers to see how we can all reduce our impact on the world.
A Unilever Communication

Important stakeholders
Advocacy Groups
Community Clubs
Contract Labour
Cultural Clubs
Employees & their families
Environmental Groups
Industry Associations
Social Groups
Sports Clubs