Brands (Product, corporate name, NGO name, FA name, consultant / researcher / ad agency / PR agency name ...... celebrity branding)
Branding helps.
Right from the product one buys to restaurants one goes for meetings or lunch or dinner or stay .... to the religious organisation one visits, the name is key and the name becomes then becomes a brand.
So all churches, mosques, temples have god of concerned religion but somehow humans want to at least once in their life visit a Vatican City or Mecca or Varanasi (Vatican city is now a country itself)

Branding strategy : 4 levels
Global strategy : Same product every where in the world
Multinational strategy : Same product in many countries but in some countries, the product specifications may vary
Country strategy : Same product in a specific country and the product may change countrywise
County / State / UT / District stragegy : Product can be different in each county (county not country), State / UT / district or may be named differently.

Why we started sharing & enhacning brand ?
CSRidentity.com is formed by an individual who has done engineering, an MBA in marketing and has experience on shop floor, in advertising & PR agencies. He left the job and started work for his own town Thane in 1996-1997. Within a fortnight, he realised that he did not have enough money for family sustainability, so he returned back to work. In year 1999, he worked for 1 day a week for family income and in 1999-2000 started his social enterprise working for India.

On 28.08.2013, he almost had a fatal accident at 5.30 AM and realised that anything can happen to anybody at anytime. He realised that because of his reputation, he was financially supported by others and many friends gave time in the hospital and at home.

He realised that it is important to give more time not just for India but to all people living in all countries across the world. Now for him, work is a responsible hobby - almost like breathing -, so he works on all days.

We realised branding helps an individual or an institution in many ways.
Those who brand themself or organisation or village, district, county, state / UT, country usually go to advertising agencies, PR agencies. They charge fees and one is happy to pay the fees if outcome is good, they continue to pay the fees.
We help these ad agencies & PR agencies because we reach plan to reach out by email to key corporates, NGOs, media, government officials in some 100 countries by 28.3.2018 and reach out to more countries & stakeholders then on.

We charge a very nominal fee for global visibility, country visibility and in India visibility at State / UT level or even at district level. We change nominal fees and this fee helps us our global research, global promotion, employee salaries and our own sustainability.

While all social issues are important, our founder wants to invest more time for water, climate change, medicinal garden, kitchen garden, disability, senior citizens, value education and converting 1 below the line person to above the poverty line. And he knows that just cheque book help is not at all good (its like branding : bad humans, bad institutions can create their brand identity but it has a small life; good individuals & institutions if are branded in their type (like in the corporate or NGO group) or if they are branded globally, it helps them survive many years and many difficult times. So we must know credibility of organisation we are supprting, then give cheque and dont stop but check the impact of the cheque.

We know that we cant do this across the world, so we are just setting up an example of help to Kokanipada village and others can partner with us in making this a useful example which can be replicated in any village or community anywhere in the world.

Branding on any social issue forum
We share social issue forum for many social issues and cover Indian situtations, programmes of stakeholders, government schemes ... in that forum. We share 36 States / UTs & 700 plus districts of India in related issue forum. Because of meetings with various companies, we have put the issue forum only in one country because people say that they have right to advertise only in the country for which they are responsible and even if it is free in other countries, its not right for them because the people in that country may take objection (See the value of branding at country level).
So branding on social issue forum almost becomes a patent of that issue (of course only for a particular period) and though it is only sharing information and programmes in India, it is shared globally, so the branding becomes known at global level.

We share social issues in countries other than India in related country folder because we are clear that social issues must be shared but the only brand we can share is the brand which wants to create identity at country level and so on top of each page, their is image of the brand which is supporting our research at that country.

Of course, we know brands should be known globally, so there is Global branding process we have adopted.

Advertise your brand by sponsoring any one social issue where we cover all countries.....

For any communication, just send a mail to datacentre.

 

 

Branding at global level
Global level branding

Lifebuoy

Jupiter Hospital

Branding country level
Country level branding

Branding district level (service only in India, our global sample country)
District level branding

We value you & your brand
We value branding.
On the first page (home page) of CSRidentity.com we share the sponsor name next to the issue / country / stakeholders name. See Glenmark is next to Child Health, or A V Birla Group is next to Livelihood .... We can write it in same fashion for sponsor of a country or say corporates or NGOs or film celebrities ...

We also put the banner of the sponsor on top on the entire folder of sponsorship.

Social issue sponsor banner enhances brand value
In case of social issues, pleaes note that under each social issue we cover India, States / UTs / Districts in India because for countries other than India, the social issues are shared under the country folder and not separate social issue forum.
Sponsorship of a social issue helps sponsor because their names gets associated with the social issue. We had shared all countries under related social issue forum but many people said they have the authority to take decisions only in India and for other countries we have to approach related country CSR / PR / media / Corp com person ... so we had to limit social issues only for one country and since India is our global example country, we are doing that for India. Each social issue forum shares the projects of government of India, corporates, NGOs, funding agencies in that issue in states / UTs / districts of India...
While social issues are shared separately in India, for other countries, the social issues are shared within their country.

Sponsor banner of corporates, governments, political parties, film celebrities...
We share the sponsor name on the first page (homepage) of CSRidentity.com next to the stakeholder name.

The banner of the sponsor is shared on top of related stkeholder folder (Say banner of corporates is shared on top of the corporates folder and it is the only banner on pages in that stakeholder group.

In addition,
1) The banner of the sponsor is shared on top of India and also in Thane district (Both our global examples) and it is the only banner on related page.
2) The banner is also shared at the end of the related page in each country (256 additional 192 UN member countries / 2 SARs / 63 Non UN countries / islands- India is alread mentioned earlier and India is one of the 193 UN member countries-. For other than India, the top banner is the sponsor banner of the country and that banner at the end is banner of the sponsor of related stakeholder.

____________________________________________________________

The stakeholders we cover are :
Government :
Government, Government schemes, Foreign embassies, police, Political parties

Corporates, for profits, not for profits, rivers & locations
Corporates, Funding agencies, NGOs, Philanthropists, Media, Advertising agency, PR agencies, Helplines, Ministry of justice or law, Scientists, Rivers, Ashoka

Human health - CSRidentity.com treats them as celebrities
Doctors, Hospitals

Locations - CSRidentity.com treats them as celebrities
Historical locations, Religious locations, Locations you must know

Enjoy & learn - CSRidentity.com treats them as celebrities
Experiential tourism

UN
United Nations, UNDP, WHO, World Bank

2020, 2030, 2050
2020, 2030, 2050

Business & Industry associations
Business associations, Industry associations

Rotary, Lions clubs
Giants clubs, Lions clubs, Rotary clubs, Sports clubs

Colleges
Law colleges, MBA colleges, Medical colleges, Social work colleges

Celebrities
Academic celebrities, Activist celebrities, Administration celebs, Adventure celebrities, Architect celebrities, Art celebrities, Author celebrities, Blogger celebrities, Business celebrities, Comedy celebrities, Common greats celebs, Dance celebrities, Developmental celebrities, Drama celebrities, Economy celebrities, Engineer celebrities, Environment celebrities, Fashion celebrities, Film names as celebrities, Film actor celebrities, Film celebrities (exp producers / directors), Film celebrities (Budding producers / directors), Film writer celebrities,
Fine art celebrities, Food celebrities, Health celebrities, History celebrities, Journalism celebrities, Law celebrities, Literature celebrities, Media celebrities, Military celebrities, Music celebrities, Peace celebrities, Philosopher celebrities, Photography celebrities, Poet celebrities, Police celebrities, Political celebrities, Religion celebrities, Royalty celebrities, Science celebrities, Singing celebrities,
Spiritual celebrities, Sports celebrities, Television celebrities

Donors - CSRidentity.com treats them as celebrities
Donation of body, Donation of books, Donation of clothes, Donation of computers, Donation of eyes, Donation of finance, Donation of household products, Donation of organs, Donation of product, Donation of products

Volunteers - CSRidentity.com treats them as celebrities
Community based volunteers, Core competency based volunteers, Human habit based volunteers, Skill based volunteers, Time based volunteers