Livelihood : Social issue programmes
Aditya Birla Group

Vision
To actively contribute to the social and economic development of the communities in which we operate . In doing so, build a better, sustainable way of life for the weaker sections of society and raise the country's human development index.
Mrs. Rajashree Birla
Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development

Making a difference

Before Corporate Social Responsibility (CSR) found a place in corporate lexicon, it was already textured into our Group's value systems. As early as the 1940s, our founding father Shri G. D. Birla espoused the trusteeship concept of management. Simply stated, this entails that the wealth that one generates and holds, is to be held as in a trust for our multiple stakeholders. With regard to CSR, this means investing part of our profits beyond business, for the larger good of society.

While carrying forward this philosophy, our legendary leader, Mr. Aditya Birla, weaved in the concept of 'sustainable livelihood', which transcended cheque book philanthropy. In his view, it was unwise to keep on giving endlessly. Instead, he felt that channelising resources to ensure that people have the wherewithal to make both ends meet would be more productive.

He would say, "Give a hungry man fish for a day, he will eat it and the next day, he would be hungry again. Instead, if you taught him how to fish, he would be able to feed himself and his family for a lifetime."

Taking these practices forward, our chairman Mr. Kumar Mangalam Birla, institutionalised the concept of triple bottom line accountability represented by economic success.Our community work is a way of telling the people among whom we operate that We Care.



Purpose of the forum
We want India to share as to how they are tackling the challenges of this issue with programmes (some can be replicable across the world or some can be scaled up depending the size of the community which needs it or some can be modified based on the needs & circumstances).

We will share individual pages for overall India, for each State / Union territory of India and all the districts of India with special focus on Thane district of India.

The sustainable livelihoods idea was first introduced by the Brundtland Commission on Environment and Development as a way of linking socioeconomic and ecological considerations in a cohesive, policy-relevant structure. The 1992 United Nations Conference on Environment and Development (UNCED) expanded the concept, especially in the context of Agenda 21, and advocated for the achievement of sustainable livelihoods as a broad goal for poverty eradication. It stated that sustainable livelihoods could serve as ‘an integrating factor that allows policies to address ‘development, sustainable resource management, and poverty eradication simultaneously.

The concept of Sustainable Livelihood (SL) is an attempt to go beyond the conventional definitions and approaches to poverty eradication. These had been found to be too narrow because they focused only on certain aspects or manifestations of poverty, such as low income, or did not consider other vital aspects of poverty such as vulnerability and social exclusion. It is now recognized that more attention must be paid to the various factors and
processes which either constrain or enhance poor people’s ability to make a living in an economically, ecologically, and socially sustainable manner. The SL concept offers a more coherent and integrated approach to poverty.
Read more from SIDA

A livelihood comprises the capabilities, assets (including both material and social resources) and activities required for a means of living. A livelihood is sustainable when it can cope with and recover from stress and shocks and maintain or enhance its capabilities and assets both now and in the future, while not undermining the natural resource base. (Chambers & Conway, 1991)

FAO
The Livelihood Assessment Tool-kit
Analysing and responding to the impact of disasters on the livelihoods of people

Sharing knowledge free
Our research team is working to share the basics of the issue & subissues free.

A. V. Birla Group is bearing the cost of Social issue programmes , Social issue related funding proposals , Social issue related videos  & social issue related volunteering appeals (volunteering time, audience, skill, core competency, human habit) from any country or any district of India & from governments, corporates, NGOs, Funding agencies, individuals... So you can share it free with Datacentre (Each organisation should share just 7 lines including the 1st line which shares your organisation brand & project brand and the 7th line which shares your phone contact & link to details. No images, presentations, world fils, pdf files; the 5 lines in between shares the actual project brief). We want the funders to directly contact you and they can check your credibility. No proposals from agencies which come between you and the NGO or community or any website related to only social sector or issues or CSR)