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Addiction is a brain disorder characterized by compulsive engagement in rewarding stimuli, despite adverse consequences. Despite the involvement of a number of psychosocial factors, a biological process – one which is induced by repeated exposure to an addictive stimulus – is the core pathology that drives the development and maintenance of an addiction. The two properties that characterize all addictive stimuli are that they are reinforcing (i.e., they increase the likelihood that a person will seek repeated exposure to them) and intrinsically rewarding (i.e., they are perceived as being inherently positive, desirable, and pleasurable).

Our plans of promotion issues, countries, stakeholders in CSRidentity.com
Between January 2018 to March 2019, we plan to promote CSRidentity.com in more than 75 countries.

In countries other than India, we will mostly email, call only a few, meet few corporates, corporate foundations, funding agencies, philanthropioc organisations, NGOs, media... In corporates across the world, we will communicate with their CSR team as well as Corp com team, advertising agency, PR agency or call people in Business & Industry associations....

In India, in addition to the already mentioned organisations, we will SMS, email some of 600 plus collectors, some of the 700 MPs in Loksabha & Rajya Sabha, will email foreign emabassies of 150 different countries, write to some 100 celebrities and write to state / union territories in India about the government schemes. In case of SMEs & supply chain, we will communicate with CEO's office.

In India, we want some experts from corporates to do core competency volunteering with NGOs and may therefore contact CEOs office or some HR officials.



Everything you think you know about addiction is wrong | Johann Hari

The Neuroscience of Addiction - with Marc Lewis

The Science of Addiction: Here's Your Brain on Drugs | National Geographic

Addiction is a disease. We should treat it like one | Michael Botticelli

More videos